The easy ways to set up Google analytics
You may have a website but have no idea who your website visitors are; you could be targeting the wrong type of audience. However, you need to know the answers about your audience and optimize your website to make it effective. Therefore, it is important to know the easy steps to set up Google Analytics for your website or blog.
How to set up an account
Before you get started with Google Analytics, you need to create a Google account that only you have access to. Once you have set up your new account, click on the Analytics tab and you will be sent to a new page. There you will need to click on the green Sign up button and you will be provided with three steps. You need to follow those three steps to set up your Google Analytics account. Click on the Signup button and fill out the necessary information for your new account.
Learn about your audience
When you arrive at this step to set up Google analytics, you will be able to track the data you want. It will take a few hours for your account to be up and running, and often it can take up to 24 hours. In the meantime, you need to learn how to use Google Analytics. To be able to understand the information it provides, read on to delve deeper into the matter.
Set up site search
The easy ways to set up Google Analytics is setting up site search, as this will help you know what your visitors are looking for. When they are checking out your website all you need to do is follow their visits and how long they stay. First, you need to sign in to your Google Analytics account, go to the Admin tab, where you will see three columns.
ACCOUNT
PROPERTY
VIEW
Go to the VIEW column and click on the View Settings.
Next you will need to set Site Search Tracking to ON.
You will be provided with the Query Parameter box, where you will need to enter your site’s search query parameter. The query parameter is usually “s” or “q”, but you can check by running a search on your website. No matter what you search, you will see your query parameter in your URL placed right before your query. For instance, if you search for the word “mobile” on Google, the URL result will look like this http://google.com/?hl=en&q=mobile
Click on the Save button, Google Analytics will be able to track every single search on your website.
Set up your goals
You will need to set up an e-commerce website. You should have a confirmation page for your customers on which they will land. After they have completed a purchase, you should create a “Thank You” page for your visitors. This is important because when you set up certain goals, Google Analytics will help you determine the effectiveness of your website. You can create up to 20 goals and Google Analytics will provide you with a detailed report.
