Effective Strategies to Drive Sales Using Social Media
Social media is one of the top five marketing channels to generate a solid ROI. You’re probably already investing in other channels, like content marketing, SEO, and PPC. In this article you will learn some of the most effective strategies for using social media to drive sales and target your audience.
Be where your audience is
The first rule of social media marketing is to use the platforms that your audience uses. Look at your target demographic, and try to find out where they’re most active. You can choose to be everywhere if you’re targeting a B2B audience, and LinkedIn may be a good starting point.
Work with social media influencers
Effective marketing to drive sales is to work with social media influencers, and it works! If you are wondering what all the hype is about, influencer marketing is a popular marketing tool. Almost 40% of Twitter users felt compelled to purchase a product or service after seeing an influencer’s tweet.
Turn loyal customers into brand advocates
If you want to promote your products using real people, your existing customers can become effective brand advocates. You can entice them to promote your products in exchange for freebies and discounts.
Share User-generated content
Before buying something online, consumers tend to read several reviews to make sure the product is trustworthy. These types of reviews ease the anxiety about buying from a brand, or about investing in a product in which they are not familiar. When these reviews are the opinions of other consumers, they feel a sense of honesty that they can connect with.
Create valuable content to entice your audience
Social media is an excellent platform for brands to drive sales using effective strategies and provide valuable content. This content should be engaging and compelling enough to entice the consumer into making a purchase. In addition to promoting your blog posts, you can also create bite-sized informational content that provides value.
Invest in Social Media Ads
Social media platforms have millions of users to engage your target audience, and your marketing efforts may not be effective. However, if none of your audience has heard of you, make sure that they take notice of your brand. Every social media platform has an option to create ads by investing in social media advertising.
Use Rich Pins to simplify purchase
Pinterest is an excellent platform to market your products, and is one of the most effective strategies to drive sales using social media. According to Shopify, sales derived from postings, value $50 higher than on other popular social media platforms. When planning to market your products, it is good to simplify the purchase by using Rich Pins.
These are some of the most effective ways your brand can increase sales by winning the trust of your audience. You need to ensure that your brand is highly visible through other people — influencers and customers alike. Take advantage of the opportunity to use content that will entice and compel potential customers to try your products or services.
