How to use Twitter to Improve Brand Presence
Twitter can be an extremely effective tool for increasing your business’s brand presence. Below mentioned are some of the top tips for how to use Twitter to improve your brand presence using this great microblogging platform. Take a look at them right away!
Be Consistent
If you have simply set up a Twitter account but have not done anything with it, then the platform won’t work for your business. You have to make sure that you are posting every day if you wish to make an impression on the network. The more often you end up posting, the quicker people will start recognizing you.
Never Over-Post
Yes, you do need to be consistently present on Twitter, however, it doesn’t mean you have to keep posting all the time. Some brands and individuals tweet every two to five minutes which can be annoying for your followers. (You might even start losing followers quickly this way) This is why you should never over-post and stick to tweeting only two or three times a day on Twitter for increasing your brand presence. Keep in mind that there might be days when you post more, and others when you post less.
Picking the Right Times to Tweet
Tweeting is everything when it comes to leveraging Twitter for your advantage. Your followers only have a certain amount of limited time for using Twitter. You need to test out different times to figure out when your followers or consumers are using Twitter.
Using Hashtags on Twitter
Hashtags are very important on Twitter because it allows people to find your posts. When Twitter users want to look for information on a product or service, they search for it by using Twitter’s search engine. The hashtag happens to bring attention to the search term which makes it visible to the users. If you do some research on the most used hashtags for your products and services, then you will be able to find out which ones you should use.
Utilizing Influencers
This is a good strategy to gain the attention of influencers because they might retweet your posts which, in turn, may put you in front of their followers. You can do this very easily by simply using @theusername of the influencer.
Consider Retweeting Posts of Your Followers
Consider retweeting posts of your followers and at the same time, also make sure it is going to apply to your audience and brand presence. If you don’t, then you run the risk of losing followers as well. If you feel that you cant retweet your followers’ tweets then simply like or comment on their posts.
This brings us to the end of our discussion on how to use Twitter to improve brand presence. Now, do let us know some of your thoughts and opinions on the same.
