Customer Testimonials
In today’s world, it is essential to have customer testimonials. Customer testimonials work as the trust-bridge between you and your customers. It helps people to know about your exact product or service. A customer testimonial is an unbiased and positive review by customers. When a customer buys any service or product from you in the past and sends you a review, it is called customer testimonials.
When you post that review on your website, the public can see it. Based on those testimonials, other audiences may also purchase your product or service. The main aspect of customer testimonials is that it should be unbiased. If you can post more information about the customers who have shared the review, it will look more credible. You can put information such as full name, purchasing date, job title, or any identifying data.
In a study, it has found that testimonials resulted in more than a 60% increase in revenue per customer. The customer testimonials recommend other audiences to purchase the product, and this encourages the audience to buy the service. The customer gets to know about the product or service that they have never tried.
Where to Place Customer Testimonials on Your Website
When it comes to placement of testimonials, many website owners don’t know where they should be located. The following are tips on where to place customer testimonials.
The Home Page
Every visitor of your website will visit the homepage. If your homepage includes positive testimonials, it will create a positive impact on the viewer. Even if they are not intending to move further, positive testimonials will force them to do so. The testimonial with the client’s name or logo beside it makes the testimonial exciting and eye-catching.
Hero Image or Slider
Another perfect way to put testimonials is to place it on a hero image or slider, and by doing that, it will not require extra room on your site. You can also include a call-to-action, video, or both, along with the testimonials.
Product Page or Service Page
If a customer is willing to buy the service or the product, a testimonial will give an extra edge to make a purchase. Adding a positive review of past customers encourages the customer to view the product. The customer testimonial should not be distracting. The testimonials can be shown in the image and square trade’s service page. You can also highlight the product name in testimonial along with good ratings and information about excellent service.
Call to Action Page
Call to action is the conversion page itself. However, when you add testimonials along with it, it gives it an edge. Many visitors might not be convinced but by reading the experiences of a past customer, they will be more inclined to purchase.
Dedicated Testimonial Page
Finally, a dedicated testimonial page is a good idea if you have many testimonials. A dedicated testimonial page involves texts, images, or videos. Creating a particular place where you can put the customer reviews can also encourage clients to give you a more complementing testimonial.
Conclusion
There is no limit to adding testimonials. You can add one testimonial of a recognized client or include dozens of testimonials. The testimonials should be relevant and unbiased.
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