Introduction to IGTV Videos
Visual content can easily grab the attention of people. To enable a brand to stand out in a fiercely competitive international market, it should be able to create video contents that are sharable, original, relevant, and engaging. Instagram has become one of the favorite destinations for netizens around the world, for engaging them with visual content. Although videos were always available on Instagram, in June 2018, Instagram released a separate vertical video feature. IGTV videos stand for Instagram Television Videos. This standalone application launched by Instagram allows content creators to generate long-form and vertical video content. These videos are primarily aimed to be consumed on smartphones, and hence the vertical format.
Advantages
Vertical videos have several advantages to landscape videos. The users do not have to rotate their phones for watching vertical videos. Shooting on smartphones in a vertical format is also easy. Any Instagram user is allowed to post an IGTV video. IGTV videos can have a duration of up to 10 minutes. A verified Instagram account can post IGTV videos of longer durations, up to one hour.
Uploading and Editing Title and Description for IGTV Videos
For uploading and editing title and description for IGTV Video, follow these simple steps.
- Open the IGTV app
- Click the icon of your Instagram profile
- Click on upload video
- Allow IGTV access to your videos on your phone when prompted.
- Select the video that you want to upload on Instagram
- Click on next in the top right corner
- Then type your title name and a small description in the corresponding boxes.
- Edit your cover photo if required
- After finishing tap on the post button to upload your video on Instagram
IGTV also offers an analytics option on the application in order to measure the performance of the video that you have posted on Instagram. Follow these steps to gain access to your IGTV insights.
- Click the “…” button after opening your video on the IGTV app.
- Select view insights option.
- View and analyze your insights. These include engagement metrics and audience retention metrics.
You can use the search bar on the IGTV application to find videos on IGTV. It can also help you to discover videos. Also, scroll through the popular videos section and the recommended section to discover more interesting videos.
IGTV channels
Some of the most popular IGTV channels and brands are listed below.
- Netflix
- Buzz feed
- National Geographic
- BBC News
- Nike Football
- MTV
- Food Network
- Spotify
- The Daily Show
Sharing an IGTV video
It is very easy to share an IGTV video. After selecting a video swipe down the video preview image. You can see that the browse menu disappears instantly. You can share the IGTV video within Instagram as well as outside of Instagram. To share an IGTV video within Instagram, tap on the paper airplane icon that is available at the bottom of the video. Click on the username that you want to send the video to and tap send. Copy the link of the video by clicking on the “copy link” option after clicking the “…” option on the video. Constantly check your insights to find out how well your videos are doing on IGTV.
