All You Need to Know About Color Psychology in Web Design

Know about color psychology in web design

There are many factors that matter when you design a website. For most of the business, a website offering a high conversion rate is known as a successful website. Do you know how color psychology can create an impact on those conversion rates? The greatest indication is when your audience fills out the feedback form, subscribes to your site, or registers for a webinar. The primary goal is to sell your product or service. Here, user experience plays a vital role. We will get to know about color psychology in web design.

First, we have to understand the basics of color psychology. There are some objectives of particular colors. Some colors create calmness, some involve excitement, or some colors might contain motivation. You have to decide color combination and selection for your website, according to your product and service. In psychology, there are certain values, emotions, and psychological reactions attached to specific colors. Here, we are presenting values and emotions connected with standard colors, so that you can use them accordingly.

Practical use of color psychology in web design


Red indicates the sign of urgency if you want to create a clearance sale then you can use red graphics in your web design. It draws attention very quickly and makes the fear of missing out. The red color is trendy from the sales point of view.


Loyalty, trust, safety, and security are the emotions, which are tightly connected with the blue color. It is a trendy color in the web market, especially in the financial sector. However, many people find this color very relaxing and smooth. Many banking and insurance firms use this color to show a symbol of loyalty and safety.


White represents innocence and purity. Hygiene and cleanliness are highly connected with the color white. In web design, the firms that want to show the symbol of purity use this color. For example some newspaper companies use this color. It also represents the patience that helps to engage your audience with your content.


Black represents depression or death in many cultures, but in the web design industry, the color black represents modernization. If there is a product or service that is dark or adult, they use this color. The black color is mostly used by websites that concentrate on special audience groups.


Yellow is a very warm color. If you want to make your readers or audience feel optimistic, this color can help you. The yellow color is often used by travel, parenting, and wellness websites. Some motivational sites also use yellow color. Moreover, it is a user-friendly color if you use it wisely. 


The color green is mainly used for environmental purposes. Many health and care, nutrition, summer activity, and wellness websites use this color green.


The color orange is similar to the color red and yellow at some point. However, orange is a mixture of both. It is eye-catching and represents urgency. Moreover, many websites use the color orange for CTAs.


Color psychology creates a practical impact on your website. If you use these colors wisely, you will see a considerable change in the conversion rate.