Best Times to Post on Social Media Platforms
Timing matters a lot in social media branding. It is essential to know the best time to post on social media. The best time means whenever your audience is very active on social media. When you post something at the best time, the audience is likely to engage with it more.
The timing differs from industry to industry. We’ve collected data from 300 brands on social media. After that, we have divided the results into B2B and B2C businesses. From the data, we know the best time to post on the various social media platforms. Also, you can apply the results on Facebook, Twitter, LinkedIn, and Instagram.
Best Time to post on Facebook
Facebook has reformed its News Feed algorithm in 2019. Also, it has begun prioritizing “meaningful interactions” from family and friends over content from labels. Brand publishers have found it more challenging than ever to get their organic content on the platform.
For B2B brands
Somewhere, between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday is the perfect time to post on Facebook
For B2C Brands
According to the data., 12 p.m. EST on Monday, Tuesday, or Wednesday is the best time to post on Facebook.
Insights for posting on Facebook
It is found by the research that more than 74% of Facebook users visit the platform every day. That is more than any other platform. Moreover, there are more than 88% of Facebook users who use mobile devices.
Best Time to post on Instagram
We have analyzed the data of more than 250,000 posts and the top 20 Instagram accounts in North America from 10+ different industries. The results varied widely between industries.
For the food industry – The Best time to post is 12 p.m. EST.
For the educational institutions – The best time to post is 4 p.m. or 5 p.m. EST.
12 p.m. to 1 p.m. EST from Monday to Friday was the best time to post on Instagram.
Best Time to post on Twitter
The average lifespan of a tweet is just 18 minutes. That means you have less than 20 minutes to reach your content to the right audience.
For B2B Brands
The best time to post on Twitter is anytime between 9 a.m. and 4 p.m. EST on Monday or Thursday. Also, the critical window is 11 a.m. to 1 p.m. EST
For B2C Brands
12 p.m. or 1 p.m. EST from Monday to Wednesday is the best time to post on Twitter.
Best Time to post on LinkedIn
The problem with LinkedIn is that it’s API doesn’t permit us to get engagement data by hour of the day. Still, with the internal data, we found that:
For B2B brands
The best days to post on LinkedIn for B2B brands are Tuesday and Wednesday
For B2C brands
The best days to post on LinkedIn for B2C Brands are Monday and Wednesday. 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST is the perfect time to post on LinkedIn.
You can also find the best time for your brand by knowing the location of your audience. You can also get insights into the settings of every social media platform.
