How to Create the Best Facebook Ads
When it comes to social media advertising, Facebook ads are vital to the success of any business. They are generally the cheapest form of online advertising, plus, they’re optimizable. Small businesses are using Facebook to increase sales, and acquire new customers. The following explains what you need to know about how to create the best Facebook ads:
Have a Goal in Mind
To run successful Facebook ads, you must first answer what do you want your ads to do? If you want more people you’ll run a traffic campaign and if you want to generate sales you should run a conversation campaign. Moreover, there are three types of engagement campaigns that run a page, such as an ad, post engagement ad, and event response ad. If you have a goal in mind, Facebook ads optimize from conference registrations, to app downloads!
Target Your Audience
If you want to know how to run your Facebook ads, you need to get a good understanding of the audience you need to target. Merely posting on Facebook won’t be enough. You have to run a successful ad to generate sales. You can create different ads just make sure your target audience is large, but be as specific as possible.
Use Eye-catching Images
A customer might scroll past your ad image if it doesn’t catch their eye. You need to select bright high-quality images for a successful Facebook ad with less than 20% text. The best image is one that grabs the attention of the consumer in order to make them buy your product or service. Using videos are always a wise choice, as most consumers prefer this method on their smartphone.
Know What to Say and What Not to Say
Know what images are successful an attention grabbing or what sentences add value. Make sure you have a call to action. This sentence serves to link your attention grabber. Your Facebook copy can make a huge difference so make sure that it is precise and effective. Check out your Facebook content writing to know what to say and what not to say.
Don’t Sound Like an Ad
People reject attempts at persuasion, and this may sound counter-intuitive, but don’t sound like an ad. However, the goal is to make users click on your ad, and adding value is a vital step to a successful Facebook ad. An ad must advertise the company’s services that make it seem beneficial; not just to sell something.
Install Conversion Pixels
One of the most useful tools for running successful Facebook ads is a conversion pixel. Facebook pixels allow you to track how people interact with your website. So, you can see which ads people clicked to get a clear picture of your target audience. The best pages to track are shopping cart, purchase confirmation pages, and which people should be re-targeted.
Start Re-targeting
Re-targeting is when you use the data to run special ads for people who didn’t make a purchase. Have you ever clicked on something and seen an ad for that product the following day? This is a fantastic strategy for successful Facebook ads. Re-target people who are already aware of your brand and entice them to purchase a product. You should know they’re interested in the product, so be straightforward and you will turn valuable leads to conversions.
