Top GIF Trends in 2020
In the world full of entertainment, there are many trends which are introduced frequently. GIF’s are one of the top 2020 trends and have taken over the digital world. They are commonly used like emojis, and it has become a part of people’s communication online. These moving clips are a simple and engaging way to share a mood. Numerous brands are experimenting with GIFs to outreach their efforts.
GIF stood for Graphics Interchange Format and was introduced by Steve Wilhite back in 1987. However, it was an innovation to present a moving picture. These image files don’t contain any sound but include animations. Mostly these GIFs are created from the parts of a video or multiple static images, and these Gif’s have a visual appeal.
Here are some latest GIF trends in 2020:
1. GIFs are increasingly used by people to express themselves. People are sharing their moods by communicating through GIFs. One can clearly express what they feel. GIF is a trending way for people to engage in communications. As GIF includes moving pictures, people are keener to use them instead of any other medium like emojis.
2. GIFs are taking over the daily routine of people. From the good morning texts to the good night ones, people are continuously sharing gifs. However, sending GIFs provides a personal touch to people. Especially in these hard times of a pandemic, people are living away from their loved ones. Using a GIF rather than texts generates a feeling of belongingness. Moreover, GIFs have made it easy for people to share their sentiments. The most searched GIFs at this time are coffee, Netflix party, drinks, sleep, etc.
3. Many brands and organizations are achieving their success by creating these trending GiFs. Branding through an animated GIF has become a tool to fight competition. Creating a single GIF will attract people and will also build a better brand association. Brands can develop personalized GIFs for any particular campaign or launch an event.
4. People these days are sharing their hobbies and activities through GIFs. Television and entertainment searches are seeing massive spikes, so are the interest of the people in several events, such as gaming. People are gaming at home and celebrating happy hour on weekends. To share it with their friends, the use of GIFs is rapidly increasing. Using GIFs for gaming is highly trending all over the world.
To construct some trending GIFs, the following must be kept in mind:
- A muted color palette– It is a useful trend as it can be quickly applied and liked by the users.
- Minimalism – it helps to create clean social media graphics and helps you to focus on white space
- Animations – Using animations will provide people with a better perception.
- Abstracts and Dreamy illusions – think of an abstract with utopian dreams. It will attract people’s focus.
- Weighty yet simple fonts – adding simple graphics in heavy fonts, makes it suitable to go.
Communication is increasingly turning towards digital platforms, as people are hunkering down all across the world. People generally follow what is trending. With all the digital communication mediums, using GiFs has seen a considerable increase. Amid the COVID-19 pandemic, there is a 33% increase in using GIFs platforms over the past month. According to research, more than 10 billion pieces of content are shared on this platform each day. However, this is leading to a new trend and shift. It shows the interest of people and indicates what they are doing. Moreover, to supplement these activities and interactions, people are using these trending GIFs.
