How eCommerce companies Can do More With a Small Shopping Ads budget
E-commerce sales are undoubtedly thriving. People are more interested in online shopping rather than choosing offline platforms. Grabbing attention to drive traffic and earn revenue has become a need for eCommerce giants. It is very challenging for small retailers to compete with sellers flooding marketplaces like Amazon, Walmart, etc. For such retailers, the best way to start increasing efficiency is by improving customer experience by using Shopping Ads. It’s hard to fight the competition while having less amount to be spent on e-commerce. With new advancements in technologies, it’s challenging for eCommerce companies to do more with fewer advertisement budgets. We will explain how eCommerce companies can do more with a small shopping ads budget.
Optimize SEO
More than 90% of traffic comes from a search engine. Your goal is to be on the first page. Try to use keywords that help you to be on the top of the search. There are several tools available that can help you to fetch particular and efficient product keywords that can be used to optimize SEO.
Promote Complementary Products
Upselling is the most accessible selling weapon. This method drives 4% more sales. Amazon increased its sales by 35% by this method. You can make recommendations using complimentary products, logical bundles, trial packs, etc.
Send Coupons
One in three customers looks for discount coupons, nearly every time while purchasing. This makes the customer aware of the potential savings. Sending cards and coupons increase the chance that the customer will make purchases from your platform. Nearly three out of five ask for a refund if they miss any discount offer.
Develop a Fast and Accessible Site
Your eCommerce site should be quick and highly interactive. This will increase your site’s visibility and click-through rates. When the website’s speed increases, Google will rank your page higher based on page speed score. Google Images are the second largest search engine by volume. It can help you optimize your product images and will help to get a good rank in product-related images.
Generate QR Codes and Filters
This is a very interactive way that filters on platforms like Instagram and Snapchat provide a unique shopping experience. For example, Levis’s stores allowed visitors to scan a code via Snapchat. It helped the users to virtually try jackets or jeans on them and then to buy them online. QR codes allow customers to visit the advertised site easily. Nowadays, many companies provide QR codes in catalogs on their website to locate products quickly. Thus, using these techniques increases sales.
Follow Referral programs
It is believed that customers gained through referrals have a value of 25% more than other customers. Nearly 81% of the customers perceive that recommendations from family or friends heavily influence their buying decisions. Include simple ways for the users to review others’ comments and also update their guidance. Following these few techniques and ideas will help you achieve goals. This way, you can flourish your eCommerce business and do more with a small shopping ads budget and a lower number of funds spent on advertising.
