Why Success Must Begin Internally Within the Company
Learn everything you need to know about internal marketing and why your company needs to prioritize it. Over recent years, the world of marketing has been completely directed by digital technologies and the internet. The development of new marketing technologies with the adoption of new marketing strategies continues to accelerate. However, you need to know why success must begin internally within the company.
Internal Marketing Strategies
You’re probably familiar with many of the new marketing trends, and strategies in current rotation, worldwide.
Inbound Marketing:
This is about attracting customers through relevant content and adding value to your customer’s buying journey. Also, via inbound marketing, customers find you through channels like blogs, search engines, and social media.
Outbound Marketing:
Outbound marketing focuses more on the traditional forms of advertising like TV commercials, radio ads, trade shows, outbound sales calls, etc.
Account-Based Marketing:
Account-Based Marketing (ABM) is about marketing to a specific company, or sometimes to the individual with a personalized message/content. Also, the more targeted the effort the better the results.
What is an Internal Marketing Promotion?
Internal marketing is the promotion of a company’s objectives, products, and services to its own employees. Essentially, instead of selling to the public, your company instead sells to its employees. The purpose is to improve employee engagement, overall brand reach, and understand the company’s goal and vision. Moreover, it is based on customer’s interactions with various employees online via social, email, forums, etc.
Common Internal Marketing Tactics
A lot of what internal marketing has to do with informing and educating employees will be in the hands of the HR teams.
- Educating employees on the company goals and values
- Encouraging employee input on corporate policies, allowing open dialogue and accepting any criticism
- Nurturing communication among employees
- Ensuring employees know their contributions matter to the success of the company
- Opening up the products to employees to use
However, internal marketing not only sells the products but becomes an extension of your marketing and sales teams.
Now more than ever, getting employees involved in the sales process will greatly benefit the results of your overall business.
Taking Internal Marketing to the Next Level
Often, the main overlooked resource in marketing especially with B2B companies, generating more quality leads. Additionally, getting your brand seen online is getting tougher as more companies pump out content daily. It’s incredibly easy being buried in the online abyss of information. In this scenario, the seller needs to raise the bar and aim for higher levels of engagement. However, employees should be seen as the most trusted resources for their skills, and for the job at hand.
Provide open forums
After collecting information, get everyone on the same page. You want employees having a similar perspective on the products and services. This is where open forums should be created, where employees can ask questions, and provide safe criticism. Also, it opens trust and dialogue among the workforce and allows your company leaders to encourage everyone to engage on behalf of the brand online.
