Improve User Experience
Let’s kick things off with a brief explanation of what Google (or any search engine) wants to show for a user’s query. Google is the largest search engine in the world, so you need to think about that, in order to show the best results when you’re optimizing your website for SEO. Go beyond basic SEO Tactics, as nobody wants to land on a spammy website that’s bound to lead to a high bounce rate. Google wants to deliver the best possible results to its users; it will push sites with strong engagement.
Optimize for Voice Search
Did you know that more than half of all the people heading to Google are using a voice option? Voice searchers have different habits than text searches, and they’re using (Amazon Alexa or Google Home). They take data from SERPs to replay information from the featured snippet box back as their answer. For example, a text searcher might type a “shark diet.” A voice-based searcher “what do sharks eat?” Optimize your voice search engine to go beyond basic SEO tactics.
Focus on Topic Clusters, Rather than Keywords
Google is evolving – its objective now is to understand what the users expect, and what search results would answer their question. But don’t expect your website to end up on the first page, simply, by creating keyword-focused content. It’s not enough to look at keywords; we need to look at user content. You must consider what your users are looking for: to go beyond basic SEO tactics that users can phrase a search query.
Longer Content Equals Higher Ranking
A recent study by Backlink concluded that the longer the content, the higher the ranking at the top of search engine pages. However, writing 2,000 plus words is a time-consuming process, and mostly, not satisfying user intent. Some search queries are by people who aren’t looking for their answer with a few paragraphs. For people searching for “link building do’s and don’ts”, a simple bullet-pointed list is probably all they’re looking for.
SEO Tactics Conquer Video with YouTube SEO
To go beyond basic SEO tactics conquer video with YouTube SEO, which according to Forbes, is one of the most popular search engines. It ranks second in the list with more than 3 billion searches per month. If you have a knack for creating engaging videos, invest your time into optimizing each video for YouTube SEO. If you build a huge audience on that platform, you can double your traffic after implementing YouTube SEO.
How to Measure SEO Tactics Performance
Reporting and analytics are two critical elements that help to go beyond basic SEO tactics, and are indispensable to improving your search traffic strategies.
- What content really appealed to your customer?
- Which part of the website had the most UX issues?
- The page that was the least (or most) visited, and why?
- The on-page SEO that changes resulted in the highest rankings?
- The style of keyword you should focus on, in the future?
It’s tricky to understand those intricacies to skyrocket your SEO even further without regularly monitoring and reporting your results.
