Best Strategies for Influencer Marketing
Many believe that simply partnering up the right influencer is enough to get particular brand traction and engagement. However, that is not true. The lion’s share of the work will still have to be done by you once you have partnered with these folks. Thus, having the proper influencer marketing strategy in place is essential. In this article, we are going to discuss the best influencer marketing strategies. Let’s get started!
To shake things up, try to find an unexpected influencer in your space
When you are exploring conversations in your particular category, there aren’t unexpected audience adjacencies to be found, but unexpected influencers as well. For example, if there is a company that makes smartphones, and wants to use an ‘unexpected’ influencer, they should start looking at creators who happen to use smartphones to do innovative things.
There are many videographers out there who have mastered the art of filming with their smartphone effectively. If that particular smartphone company strikes a deal with such an influencer for their marketing campaign, then they are more likely to receive more traction from them.
Only the brands which strive to become part of the consumers’ everyday life end up creating a bonding experience with them. This applies to influencer marketing campaigns as well. You need to ensure that your product seamlessly integrates with your influencer’s life.
Start creating campaigns with ‘every day influencers’
Brands tend to limit their reach when they only focus on celebrity influencers. Brand managers always know this. At the end of the day, it is the consumers who are in charge. They seek out the advice and opinions not from celebrity influencers but other consumers. This is why your brand must partner up with influencers who are the everyday consumers. User-generated content-type contests are the best kind. This is why famous brands like Dove devoted 10+ years toward creating advertising that only features ‘real women’ and not models.
Partner up with influencers who regularly interact with your target audience
An influencer need not have to be a celebrity to have a celebrity-like following. Fans of influencers often want to be part of the interactive conversations online. Thus, when an influencer regularly interacts with their audience, the bonding between them becomes even stronger. This is something that you should leverage as a brand. It will be a perfect win-win scenario at many levels. The influencer happens to win because it increases their credibility as an influencer and a thought leader in the space. It makes them a lot more attractive to other brands for future engagements. Your brand wins because it is your product or service which is being talked about. Also, other potential influencers might take note of this and reach out to you for collaborative opportunities.
This brings us to the end of our discussion on the best influencer marketing strategies that you should implement right away. Now, do let us know some of your thoughts and opinions on the same.