PPC Remarketing Campaigns
PPC or Pay-Per-Click re-marketing is one of the best and most powerful ways to re-engage all the potential customers who happened to previously demonstrate an interest in your product or service. Using PPC re-marketing, you will be able to remind these customers of the product or service once again and encourage them to follow through. In this article, we are going to discuss everything about PPC re-marketing campaigns, so let’s get started!
Always Consider Targeting All of Your Website Visitors or App Users
Reaching an audience that has already visited your website or used your app is one of the most basic ways to re-market using PPC or Pay-Per-Click ads. To do this you have to put “Google Ads optimized list’ to use. This can help you reach website visitors, app users, and other audience sources simultaneously.
Try to Use Bidding Strategies that Help Optimizing Conversions
Google tends to offer many smart bidding strategies such as the Enhanced CPC which can help optimize conversions to a large extent. Enhanced Cost-Per-Click automatically adjusts the manual bids for clicks. That happens to seem more or less likely to lead to a sale or conversion on your landing page. Also, you must note here that this option isn’t a viable one if you did not already have a few conversions in the last 30 days. You can also use other big strategies such as Target CPA or Target ROAS.
Make Sure You are Targeting Similar Audiences
When you are creating a campaign or editing targeting options for an ad group consider choosing to target ‘Similar audiences’. Doing this will enable you to show ads to individuals who happen to share similar characteristics with the people already existing on your re-marketing lists.
Auto-Targeting
All the campaigns on the Display Network by default tend to use conservative auto-targeting. This happens to show your particular ads to an audience that happens to be similar to the one you have targeted. However, besides that, you can also try to use auto-targeting aggressively in order to extend the reach of your ads.
Dynamic Remarketing
The Google Ads product suggestion engine can show products and services to individuals who previously viewed the products and services on your website. The suggestion engine also helps you in deciding which type of ad layout can perform the best based upon the person and device they seem to be using.
Reaching Customers After they Completed a Purchase
If you happen to anticipate that customers are more likely to purchase from your business within a certain period after their initial interactions, then you can go ahead and create a re-marketing list with a specific membership duration. This is a great PPC re-marketing strategy that often gets overlooked. For you to be able to reach customers who have purchased within the last 30 to 90 days consider creating two re-marketing lists: one with 30-day duration and another with a 90-day duration.
This brings us to the end of our discussion on PPC re-marketing campaigns. Now, let us know some of your personal strategies or opinions on the same.
