Leverage Facebook Ads Library
Facebook’s Ads Library happens to be a place for the platform to be more transparent about the type of content it tends to allow its users to share. However, it can be used for other useful alternative purposes as well. It is surely a wealth of knowledge for marketers if they know how to use it. In this article, we are going to discuss how one can leverage the Facebook ads library. Let’s get started.
Facebook Ads Library happens to collect all active and past advertisements (up to seven years) and allows absolutely anyone with a Facebook account to access this giant resource. Even if you are someone who does not manage a particular business page, you can still search the database to find all the information regarding their ads and then filter them by region as well.
Facebook, by giving its users access to the Ads Library, wants to create an audit trail. So you as the customer can observe all the specific details about where ads happen to come from. Now, when looked at the Ads Library via a marketer’s lens, one can find many nifty tricks they can leverage to beat their competition.
Gaining Inspiration for Your Own Marketing Campaigns
The constant demand for content on social media can be very hard to keep up with at times. Often with creativity, the well is never as deep as one thinks it is and therefore we end up needing inspiration from others now and then. The Ad Library happens to be a great place for that! Inside it, you will be able to see the kind of content that your favorite brands or competitors are posting. You can also find out which kind of audience they are trying to target.
The ads in the library have the same call to action, which means you will be able to see where they are redirecting their customers to. The library tends to group similar ads, if you click on ‘ad details’. Then, you will be able to see how the language and parameters keep changing with each ad. This can give you a lot of inspiration when it comes to using the same ad for different types of demographics.
You Can Generate Leads for Potential Clients
Apart from using Facebook’s Ad Library for inspiration and spying on your competitors, you can also use it to source out potential clients as a marketer. For instance, let’s say that you have a favorite eatery in your hometown. You can search the library database for their business page. After that, you can check to see if they are running any ads presently. If they aren’t, then it is a perfect opportunity for you as a marketer to approach them with a social media marketing plan. Lastly, although not its intended use, Facebook’s Ad Library happens to serve as an excellent database and reference point for all online marketers. It’s the only place where you will be able to see all the ads a page, person, or business puts together in one place.
This brings us to the end of our discussion on how to leverage the Facebook Ads Library. Now, let us know some of your strategies for doing the same.
