How does video helps SEO?
For years it is seen that the pages and websites that contain videos in them have remained at the top of the SEO ranking. The higher the number of videos means you will get more views on your website. Videos have become popular among people these days as, by them, they can gain knowledge about what they want without disturbing others and their work. In this article, we will be discussing how video helps SEO. Let’s begin!
Google focuses on the content which is rich in videos. It gives reference to those web pages and web sites which have plenty of video in them. Search for a topic or write a question and Google will provide videos at the side of search. Users also find videos better than text, and it provides them with a better understanding of the topic. Videos also help in promoting the brand. You can put a thumbnail next to your videos.
Longer Videos
Google has always been more inclined towards providing detailed content to the viewers. Longer videos have more chances to get higher SEO ranking by Google. Google wants its user to get a better experience by providing the best result of the search. It prefers that websites that contain videos and other graphic content in them help the user to get the proper knowledge of what they need. More viewers will be directed to the websites that have videos in them, which will directly increase the SEO ranking of the website.
Recent research has shown that more users choose to watch videos instead of reading long texts. It is also found that 88% of users spend a maximum of their time watching videos than surfing the websites that only contain texts in them. In general video is an influencing source for viewers.
Ways that help in increasing the SEO:
1. Using the demos and web seminars
Once done, these demos are of no use. A better way to take the maximum use out of these demos and web seminars is to record them and post them on your websites and other video streaming platforms. In this way, people can view your demos and web seminars whenever they want. People can also use your videos in their work with the reference of your videos and website, which will bring more benefits to you.
2. Create videos with well-known people
You can collaborate with big influencers who are famous among the youth and people. This will bring you better views as people are already influenced by them and have faith in whatever they may say. There are multiple websites and services available online, which can help you in doing so.
3. Use the existing customers for promotion
You can also use existing and satisfied customers to promote the brand or product by convincing them to upload a video sharing their experience about the products. It can help you in getting more costumers for the products or services. It will also help in indirectly building your market. This way, the promotion of the brand can be done. So these are the ways that helps in increasing the SEO through video
