Twitter is one of the world’s most popular social networking websites with 336 million users active on the platform. Public conversations on Twitter, which are organized on specific topics, are known as Twitter chats. Twitter chats are a great strategy to increase your brand exposure on social media. Twitter chats are discussions that are moderated. These chats take place with a hashtag that is predetermined, and the time when these Twitter chats occur is also predetermined. In this article, we are going to discuss how to run a hashtag driven Twitter chat.
Setting Up a Hashtag Driven Twitter Chat
The key elements of a twitter chat include the following:
A Hashtag That is Dedicated for the Chat
The hashtag is the most important element in kick-starting a Twitter chat to engage the users. Hashtags generate a digital space for like-minded people to connect on the Twitter platform. Keep your hashtags short so that they are precise and comprehensible. Structure your hashtag as a unique, relevant, and memorable. This will help bring in more user engagement.
An Interesting and Relevant Topic
The topic for a Twitter chat can be a very broad subject or more a more specific skill. Regardless of the topic of the Twitter chat that is being hosted, the topic should be interesting to ensure user engagement.
A Predetermined Date and Time
The hashtag driven Twitter chat is similar to a show hosted on radio, in which you can tune in to at a given time. A pre-determined time schedule will also help followers come back to Twitter chat on time to acquire and share more information on the topic. The time schedule of your chat can also be published in the bio of your Twitter.
A Moderator to Keep Users Engaged
The primary function of moderators in a Twitter chat is to monitor the chat. Moderators also occasionally ask questions and share information with the users. Moderators are obliged to keep the users engaged in the Twitter chat.
A Structured Format for Question and Answers
With a very large number of users engaged in a Twitter chat, it can get confusing and cluttered for the users. It is recommended to organize the question numerically. For example, Q1, Q2, Q3, and so on.
Participants
A Twitter chat or any discussion for that matter, cannot simply operate without the participants communicating. This is why it is crucial to promote your Twitter chat in order to gain more exposure.
Conclusion
Define your purpose before you set up a hashtag driven Twitter chat. Determine both the short-term and long-term goals. Research the hashtag and choose a relevant and brief hashtag that is capable of grabbing the attention of the users at just a glance. #icebucketchallenge and #metoo are some of the hashtags that took Twitter by storm. Promoting your Twitter chat over other social media platforms such as Facebook, Twitter and LinkedIn can enhance the exposure of your brand. Choose the schedule based on the follower’s activity and behavior. In a nutshell, Twitter chats are a great way to enhance your circle and acquire knowledge based on shared interests.
