Top 5 Ways to Customize Your Social Media
In the same way that actions speak louder than words, similarly visuals stay longer than text. Social media is all about visuals. Ever since technology has invaded our lives we have all kind of lost our attention span. The only things that we can concentrate on are images and videos. Hence, now we are all addicted to social media. But, not every visual appeals to us. We like those visuals that satisfy our current mood. Here are the top 5 ways you can customize your social media. These ways will help your social media cater to all types of moods and people.
1. COLOR THEME
Colors make everything look good. Your social media needs to have a color theme. Your feed and posts must have a tint of that color and it should be a color that resonates with your brand. The color must be such that people immediately connect to the brand. It must have a good recall value. People must be able to relate that color to your brand. Now, there are two types of color themes that you can use to customize your social media.
- MONOCHROME: A monochrome theme means you have varying tones of one color. Monochrome doesn’t generally go with most of the brands. But, if you use it well you can make it a hit.
- COLOR PALETTE: A color palette theme means your social media feed is filled with color. You can choose any color that goes with your brand. But it must also be different from that of your competitor. Your color palette can consist of primary, secondary, dark, bright any range, and a number of colors.
- PASTEL THEME: You can opt for pastel colors as your brand identity. These colors generally work with brands related to clothing and babies. If you want to try it with your brand, go out and splash the color.
Having a color theme also means that you have consistency with it. Your brand logo, website, products, and social media handles must have that color.
2. FONTS
Play with fonts when it comes to designing. Fonts can make your brand look cool or foolish. They add a special effect to your brand name. Explore or create new fonts that are exclusively related to your brand. A font must be easy to read and simple to see. It must also resonate with people when they read your website or social media posts.
3. VISUALS
As said before, social media is all about visuals. Keep your visual game strong. You must have appealing and aesthetic visuals. They must make your feed look interesting. Add small illustrations, photographs, short videos, or animation in your visuals.
4. BE MINIMAL
Simple is difficult. It takes a lot of brainstorming to design a minimalist visual. Minimalist visual must be strong enough to convey the message. They must also look good. Minimal visuals can do wonders at times. They can pass on the strongest of the message subtly. Try being minimal with your design.
5. TELL A STORY
Your feed must tell a story. Yes, not only must your posts and blogs tell a story, you should have a pattern when you post. This will make your feed look organized. Go step by step while posting. Try and schedule your posts. Draft your posts before posting them and see how it would look.
Customize your social media pages. Several tools make your feed look interesting and appealing. Use tools like Canva, CloudApp, Easely, etc. and with the help of these tools, you can create your graphics. It doesn’t matter if you are a business or an influencer on social media. These tips are for anybody.
