Introduction
Emojis and symbols are the millennial swag. They can add drama and spice to any conversation. They are everywhere. Be it WhatsApp, Twitter, Instagram, or even emails. They can make messages sound less negative. Also, emojis make it easier to convey emotions at times. Emojis can make conversations short. There are so many emojis that can be and are being used worldwide. People might think that emojis make a conversation look informal. But across the globe, people communicate through emojis. Sending a ‘Thumbs Up’ emoji as a reply to an email means you have agreed to the email. It makes the conversation short and saves time. In this article, we will discuss how to add the emoji spice to your marketing.
How to Add the Emoji Spice to Your Marketing
Interestingly, each country has a most used emoji. It is also common for people to converse through emojis. Exchanges between consumers and companies are often done through emojis. Emojis are powerful and colorful. Do these emojis work in marketing? Will people take you seriously if you use emojis to your marketing? This blog will answer your emoji query.
Use Emojis for your Social Media Posts
Emojis will help your audience connect immediately to you. Emojis will make your content fun, light, and colorful. You can also use emojis when you want to send an important message across. But, you must use the appropriate emoji for the appropriate message. For example, if you want to talk about a product, then use an emoji that relates to the product. You can even post your message through emojis. Then you can ask people to decipher it in the comments. This will increase your engagement. It will also help you understand your consumers. You can start contests that require emojis. For example, ask your viewers to curate their personalized emoji. Give an exclusive prize to the winners. This will not only increase engagement but improve your customer relations.
Use Emojis in Emails
Emojis make the conversation light without losing the essence of the message. They make any email or message sound less negative. While conversing with your customers through email, it is okay to be a little informal. Smartly placed emojis can grab your reader’s attention. Start an emoji competition and see which emoji is most loved by your customers. Use emojis to promote your campaigns as World Wide Fund did. Launch fun games like emoji bingo that has emojis related to your brand. This will not only increase the clicks, views, and shares, but also the engagement.
Conclusion
All in all, emojis can be used to increase engagement. Place the right emoji with the right marketing strategy, and see what wonders it can do. Emojis will also make your customers feel comfortable while they are conversing with you. Add a smiley or a heart at the end of a positive conversation. But it is important to carefully use the emojis. People have different interpretations for different emojis. So in short, research emojis, too. Use the emojis that are loved by the maximum number of people in a country. For example, people in India and Mexico use the folded hand emoji the most. Try your hand on emojis, but research well before you do.
