Top 10 Reasons Why Your LinkedIn Ads are Failing
LinkedIn is one of the most important B2B (business-to-business platforms) when it comes to networking. Thus, you must know how to run ads on this particular platform correctly. In this article, we are going to discuss the top 10 reasons why your LinkedIn ads are failing. Let’s get started.
No Quality Lead Magnets
LinkedIn happens to have a very high-in-content feed, and thus for that reason, content offers such as white papers, ebooks, reports always generate much higher engagement compared to more late-stage calls to action such as trials, demos, or “talk to an expert”.
Low-Quality Creative
Unless your LinkedIn ad performance and ROI tends to continue to hold steady, plan on introducing a new ad at least every once a month and always make sure to have high-quality creatives.
Too Much Written Content
Always try to keep your headlines under 150 characters and when it comes to descriptive copy under 70 characters. Anything which happens to be over 100 will be truncated.
Poor or Low User Experience
If your advertisement links back to a custom landing page then try to make sure that the page is completely responsive. This is very important as low user experience can be a very big barrier when it comes to fulfilling ad objectives.
Ads Not Optimized for Correct Audience Size
It’s very tempting to get carried away with LinkedIn audience targeting options such as geography, industry, job title, groups, interests and so on. This often results in the audience size being either too large or too small. Try to avoid doing this.
Not Testing The Ads Enough
You must be able to mitigate the risk of low-quality ads by running at least two ads in every single campaign and testing key variables such as headline, descriptive copy, image, and so on.
Not Testing the Audience Enough
Ad creative headline, descriptive copy, and image are the obvious variables to test in LinkedIn ads. However, along with it, you must also try to learn which audience segments happen to respond best to a specific content offer. LinkedIn will always allow you to create two duplicate campaigns. Thus you should change the audience criteria in one, and then run those campaigns against each other.
Company Page Not Optimized
You must always make sure that your company page is current, accurate, informative, and populated with relevant content. Doing this will help your or your organization to establish trust and drive additional engagement from those who always feel less inclined to click on an ad.
Not Having A Long-Term Objective
Like all other ad platforms, on LinkedIn’s ad platform you must be equipped with a long-term objective. It could be anything from driving traffic to your blogs, increasing engagement, or simply driving conversions.
Not Diversifying Your Advertisement Goals
LinkedIn is a professional networking platform. You must ensure you are diversifying your advertisement goals to squeeze the best out of this particular social media platform. For instance, if your main goal is to drive conversions, make sure that it is supported by an engagement ad that educates your audience about your product or service. This brings us to the end of our discussion on the top 10 reasons why your LinkedIn ads are failing. Now, do let us know some of your thoughts on the same.
