Convert visitors into leads
You see many visitors viewing your site. Do they convert into leads? Have you ever questioned any trick or tried any tactics to do so? Do you know the way to optimize the conversion techniques to get the maximum leads? In this article, we will share the tricks and tactics to convert visitors into leads using lead generating tools.
Google Analytics with the LeadFeeder
Google Analytics will help you in understanding the number of visitors to your website. LeadFeeder will help you to locate the visitors giving you information about their company. Its alerts will help you to create the plan or activity for the visitors to convert them into leads. One can trigger events for the visitors such as an email regarding the page they visited, what they might be interested in, or maybe a Chabot pop-up to engage them on the page.
Exit Intent Pop-ups
You don’t want a visitor leaving your page without purchasing anything. To avoid such situations, one can have exit pop-ups, which indirectly means “wait let us have a follow-up”. Pop-ups may include sign-up for newsletters or telling them to visit and follow your social media links or a sign-up page for your website. One can also have a pop-up for discounts or upcoming sales if an e-commerce website
Live Chat
Giving personal attention can be an excellent dragging technique one can follow. Live chat on the website helps in many ways, and are as follows:
- 45% of visitors can be converted by live chat as you are providing instant service.
- It allows keeping users engaged with the website for a longer time.
- One can have personalized live chats based on the user or visitor location and time of visits. Live Chat and Intercom offer live chat products. You may look at them.
Verify your visitors using long lead forms
Humans do not put in much effort until they need something in return. Keeping the sign-up page on the landing page will give insights about the visitors. If a visitor wants to buy or access your webpage, he/she will fill the form. The form should have multiple fields that ensure that the user does not lose interest in filling all the details in a single area. Putting the organization name and the organization type in the form helps you in identifying the correct audience.
Create Campaign-specific Landing Pages
How efficient is your landing page for Google paid campaigns? What are the factors behind the ad quality score? Is your ad relevant to be on top, or does your landing page have relevant content for the same? If Google sees relevance, then it is in their interest to show up the most relevant content for the user, even if it is a paid campaign. Try to have some correct keywords on the landing page.
Conclusion
Having the number of viewers will not make a lot of income, but turning them into leads will. After this knowledge, we expect that your website will get more leads than usual. We hope you will follow our technique to convert visitors into leads.
