Running an online store in the world of this competitive world is not easy. Are you looking for something that enhances your reach? Have you heard about email marketers? Do you know how email marketing helps in digital marketing? Let’s learn about some of the best e-commerce email marketing tactics.
Best E-Commerce Email Marketing Tactics
Welcome subscribers with warm email
Always have a welcome email, when new subscribers join your e-commerce newsletter. It is seen that welcome emails have more than 80% high open rates than any other email. You can have an automated process of sending the welcome email to the new subscribers using email marketing service providers. One of the recommended providers is constant contact.
Personalize the email for the targeted audience
Do not generalize all customers into a single customer list. However, have a specialized list of the targeted audience for the respective category. Personalization improves the hit rate, engagement, clicks, reduces unsubscribes, and spam reports. Moreover, try distributing people using different demographics like age, education, interest, or maybe area and profession.
Make loyal customers happy by frequent discounts
A customer is always looking for discounts. If one is a loyal customer or regular customer, they always expect a good discount or a cash-back. Similarly, discounts always give special treatment to the customer, who uses and order from your site or application.
Promotional email to subscribers
There are always some perks of being the premium member or the VIP member. Never forget to send them the promotional emails right before the general audience. This technique will encourage more people to subscribe to your premium version.
Have responsive and creative email
An email with just text looks dull, and inactive users will not even try to look at what special is there. Implement the below tricks to make sure your email is eye-catchy.
- The email should be visually appealing.
- The email should be mobile-friendly.
- Make an easy read email for the user.
- Send emails related to the reader’s interest.
Verify email marketing campaign
Always compare every version of the campaign detail; never use the first version of your email. However, make sure there is no grammatical errors, there is an exciting subject line, and a design that makes the customer stay and respond.
Send email for left out cart
Many times customers get caught up in other work while shopping from your site. Don’t forget to send a reminder email to the customer who forgot to complete their purchasing.
Grow your email list by looking at the target audience
Make sure to increase the email-list by targeting the proper audience. Moreover, this task should be your top list work item if you are one of the email marketers.
Look for reviews from loyal customers
Feedbacks and suggestions are the scopes of improvement. However, taking a review from the customer will give them the trust factor.
Have a referral discount for customers
For new customers, marketers believe in networking. Network marketing is always beneficial in referral techniques. However, the customers with more referral discounts will bring more customers that are new to your site or application. Therefore, have referral discounts, and do not forget to send them to your valuable customers.
Conclusion
The above tactics need great observation and skills for targeting the audience. These techniques will help you in growing your digital store. We hope these best e-commerce email marketing tactics are helpful for an online store.
