Build Your School Brand on Social Media
Most of the school professionals don’t do the planning. Planning is an essential thing to get success in any task. In social media, having a plan is very vital because of complex algorithms, competitions, public nature, and a variety of audiences. In this article, we will be discussing top-notch strategies on how to build your school brand on social media.
Set a Calculable Goal
Social media goals should be measurable and calculative. It should be full of strategies. Your social media goal could be anything from below:
- Increase the number of inquiries
- Increase online brand and reputation
- Increases awareness about the campaign
Build a Directory of Tactics
Once you have the idea about the goal, you can now set a list of tactics to carry out to achieve the goal. Each listed target should have a separate list of tactics. For instance, if your goal is to increase engagement, then your tactics should be posting regularly or to respond to comments.
Select Social Media Networks
To carry out your goal, you must be aware of the social media platform and its audience. You can refer the following list:
Facebook: Parents, grandparents, some students, and millennials
Twitter: Current students, millennial dads
Instagram: Current students, millennial parents
Snapchat: Current students, Gen Z
LinkedIn: Alumni, Faculty
Design Landing Pages
It does not matter whether you are investing in social media ads or not. You need to have a perfect landing page that is optimized for social media. Landing pages should be responsive and mobile-friendly.
Plan Content Distribution
A school should have a social media calendar. It helps to decide when and where you should post the content. Arrange your social media calendar with academic, holiday, athletic, and admission calendars. Hence, fill in the pauses with extra content that improves your differentiators and purpose.
Distribute Assignments and Scheduled Dates
Distributing assignments and scheduling the dates are the foundation of any strategy. Statistics are great, but they are not worth it if you don’t follow them properly. Usually, each tactic will likely have unique due dates.
Always Presume the Best and Prepare for the Worst
It is self-evident to get negative reviews if you are on social media. But you should always assume the best and plan for the worst. Make a note of how you will handle the situation if some problem occurs. Always be prepared for all the obstacles.
Analyze and Adapt
The purpose of creating a plan is to give a set of goals and tactics so that you can analyze and monitor it. Thus, analyze your content and reach regularly. Therefore, see which content is doing well and what are the required improvements. Make changes in the plan and tactics accordingly.
Conclusion
A social media plan provides a measurable goal to schools. Building your school brand on social media helps to track success. It also gives the schools the reference to answer the question, “Is our social media presence adding value?”
