Working of Amazon Ads
In this era where the internet has transformed the world into a global marketplace, it is almost impossible for businesses to thrive without online advertising. Amazon is known worldwide for its services, and is one of the largest online shopping platforms in the world. It provides one of the finest online advertising services available online. Amazon Ads advertising provides analytics, with great optimization and targeted exposure options.
Amazon ads work in a very similar way to Google ads. When the user searches a keyword in the search box the top posts that show up will be sponsored. This is very similar to Google search. These sponsored results, however, will be tagged with a small sponsored title.
The service can be utilized by an advertiser who wants to give his/her product maximum exposure. The seller has to bid on specific keywords so that the product is put up among the search result as sponsored content.
If you are selling a product that is tangible, and are looking for online customers. Amazon advertising is highly recommended. Amazon’s shopping website is visited by millions of customers each day. So putting up advertisements can hopefully attract more buyers for your product. The average cost of Amazon is approximately $0.35. On Cost Per Click, this price is reasonable, compared to rates of other ad services such as AdWords.
Types of Advertising Strategies
Two major types of advertising strategies are offered by Amazon. These are self-serve ads and premium ads. Self-service ads are very popular across the internet. Self-service ads are advertisements that show up along with the search results. On the other hand, premium ads work as display ads that appear across different sites on the internet. Premium ads are not only found on the Amazon website, but also on other websites across the internet as well. These premium ads by Amazon displayed in the form of visual banners and sidebar ads. This is similar to how Google’s display Network functions.
Get started with Amazon Ads
If you want to utilize Amazon’s advertising services, first sign in to your vendor account or seller account. If you do not have a vendor account or a seller account in Amazon, create one. Start setting up your Amazon ad campaign once you have logged in. Three types of ads that Amazon caters are sponsoring ads, product display ads, and headline search ads.
Amazon Sponsored Product Ads
Sponsored product ads lead customers directly to a specific product that is being sold on Amazon. This occurs when the customer searches using some specific keywords. The duration of the campaign and a daily budget can be specified by the advertiser.
Headline Search Ads
Headline search ads are displayed as a headline banner on a search result page. These banners lead the users to the page of the specific product when clicked upon. These ads are charged on cost per clicks.
Amazon Product Display Ads
These are display ads that target users based on their interests. To target relevant consumers, advertisers can select a list of interests. Product display ads also work on a cost per click basis.
