Spying on your competitor
We are humans, and we humans tend to learn from mistakes. However, when learning from mistakes comes to a professional level, people try to learn from other people’s mistakes and achievements. This is known as Smart Learning from mistakes. Although learning from your competition’s mistakes and triumphs always help you in your growth and success, spying on your competitor is not illegal and is full of ethics if you want to grow. There are some tools as well that can help you spy on your competitors. Spying may hurt your competitor, but sometimes it is more beneficial to see whether or not your competitor is copying your content or strategy.
Competitive Analysis
Competitive analysis helps in knowing the strategies of your competition. Also, you can learn about their strengths and weaknesses at the same time. You can always try to overtake them by enhancing their strategies, which can help you generate more traffic and leads. You can always take the right path, but you never know what your competition is planning towards you. Below is a list of tools that will help you to spy on your competitors and see if they copy you:
Tools that Help you Spy on Competitors
Google Alerts
Google Alerts is a straightforward tool for monitoring mentions. This tool sends you reports to your mail account. You can know whenever your competitor gets mentioned online. Yes, exactly everywhere his account gets mentioned, you will get a statement in your Google inbox. You can also monitor the keywords your competition uses to counter you. You can also get alerts for all the blogs, contents, and reports of your keyword when new content is added to the list by the competitor.
Ubersuggest
Ubersuggest is a platform in determining the backlinks generated by your competitor. Backlinks are a very important factor for an SEO strategy and to rank high. It also provides you detailed data like URLs, domain score, referring pages, anchor text. You can use the “Traffic Analyzer Overview” feature to focus on what your competition is doing with their campaigns.
Mention
Mention is a real-time monitoring tool for businesses. This tool is mostly used to monitor competitors, and companies like Microsoft and Spotify also use it. Mention can watch your target brands in 42 languages by using sources like forums, news portals, blogs, social media, and many other publications online. It can also let you know how much your competition is being mentioned online.
Phlanx
Phlanx is an engagement calculator. It calculates all the insights into your target’s Instagram. Also, it helps in knowing how active your competition’s followers are. It can also let you know the legitimate followers of your goal. The engagement ratio of Phlanx is calculated as the number of followers an account has and the rate by which the followers interact with the content.
Ahrefs
The best and all in one tool which everybody recommends for competitive analysis is Ahrefs. This tool comes packed with all the features of the above-listed tools and has a specialty in analyzing backlinks and selecting link targets. In a word, if you are looking for an all in one device, then Ahrefs is the best. Although it’s a paid tool, you can sign up for a free trial. These are some of the best tools that will help you to spy on your competitors.
