What to know about YouTube Algorithm?
Do you know about those moving staircases in Harry Potter? That’s kind of what search algorithms feel like when the ground shifts beneath your feet. Luckily, YouTube tries to make an algorithm, because it knows that it will lead to better content. The focus is on knowing about the YouTube algorithm through a deep dive into how it works. But before going any further, let’s start with a brief explanation of the algorithm’s purpose.
The YouTube Algorithm’s Purpose :
YouTube wants to make sure that it presents viewers with content for a specific topic, browsing through suggested videos. Hundreds of hours of video are uploaded, and the algorithm serves as a matchmaker between viewers and videos. Also, YouTube is a search engine just like Google; it understands the content of videos. In order to serve them to the right audiences at the right time, make sure that your content doesn’t get lost in the shuffle.
Essential Components for the YouTube Algorithm :
When uploading videos, there are four things you need to pay attention to:
- Titles
- Thumbnails
- Descriptions
- Tags
Keep your titles to 60-70 characters to make sure they don’t get cut off in search results. If your video is about using After Effects Templates in music videos, make sure keywords are in the title. Don’t use a terrible name for your video as it tells viewers nothing about your video. The same goes for your video description; writing accurate video descriptions that are 1-2 paragraphs long.
How YouTube Audiences Affect the Algorithm
YouTube has two main goals:
- Match viewers with content that they want to see
- Encourage viewers to keep watching the content they enjoy.
Another key factor of YouTube’s algorithm is how watch-time will impact where your video appears. In search results, the algorithm also favors videos where viewers are commenting and liking. Watch-time gets to know your audience—and asks them for suggestions. Creators who seek input from their audiences, gain devoted viewers and ultimately increases watch-times.
Exploring Algorithm Resources
When you’re exploring a lot of the intricacies of the algorithm, it will be similar to those of the Google algorithm. While this may seem like good news, there’s a lot of reading material that will help you understand the algorithm. Knowing that the Google algorithm has many similarities, you can use common SEO resources like Moz, and Search Engine Land. Learning about the YouTube algorithm will help you understand how to optimize not just for Google, but YouTube’s algorithm.
There Are No Cheat Codes
This isn’t a video game; you can’t just type something into a cheat bar to achieve instant success. You’ll have to work hard to be successful on YouTube, and the number one thing to keep in mind is that it’s all about your audience. Knowing and making high-quality video is the key to optimizing YouTube’s algorithm. You’ll find the success you’re looking for about the inner workings of creating a successful YouTube channel.
