Wondering why and how your perfect E-Commerce website isn’t getting the right traffic? Even though your products and content are unique and creative, why aren’t you getting organic searches? You might be missing out on your SEOs. In this online world, Search Engine Optimization (SEO) is the captain of your ship. These SEOs will make your website reach your audience. They optimize the traffic to your website. Hence getting the SEO right is very important, otherwise your hard work will go down the drain.
10 SEO Tips to Get Organic Traffic for E-Commerce Website
Following are 10 tips or ways that can bring you organic traffic for an E-Commerce website:
1. Strategize Your Keywords
Keywords are necessary for an e-commerce website. These are the words that make your website visible to your audience. Research and choose the ones that will give you a niche where your competitors have not reached. Therefore, strategize your keywords.
2. Catchy Content or Product Descriptions
Play with words to create eye-grabbing content; content that varies from the normal boring and regular ones. Try and provide online product descriptions. Such descriptions will not only be understood but also stay with your audience. This will help increase the recall value of your product.
3. Product Images
Visuals stay longer than words in your mind. Ensure that your product images are good. Photographs affect the mind before words do. Especially when you are selling products, your pictures must be great. Nobody will want to buy a product that looks bad in pictures.
4. Optimize Your URL
Optimize your URLs in a user as well as a Google-friendly way. Categorize them into subcategories as well as product categories. This will make it easier for your audience to search for your product the next time.
5. Convert Traffic into Sales
Your website might be getting the right traffic, but, is that traffic converting into sales? It is important for you to convert traffic into sales. This will happen only when you start analyzing and observing your audience’s behavior. Learn what more do they want from your page.
6. Categorize
Categorizing is an important task during website development. This activity will not only make things clear for you but will also make them easy. Categorize your products in orders like men, women, kids, etc. and then subcategorize them further. Make different home pages for them. This will make your analyzing work easy and effective, for you will learn from a specific audience.
7. Website Structure
Your website structure also affects your audience. A website with clarity will be loved more than a messy one. A website where the audience doesn’t have to find things is a clear site. Whereas, the one where the audience is not offered options, will not be appealing. Check now whether your website has a proper structure or not.
8. Keep Your Online Store Secured by Using HTTP
People are often skeptical when it comes to online shopping. To reduce this fear off your audience’s mind, remember to secure your website. When you design a website, make it secured with ‘https’. This will lessen the fear to some extent.
9. Compare
Everyday there is something that is trending, or something that is new or better than the previous one. If you have a product that matches the trends, then compare. Give your audience a logical reason as to why and how to be your product is better than your competitor’s. Or, explain how your product useful and perfect for the trend.
10. User-friendly Phrases
The only phrases we love to hear are, ‘Online SALE’, ‘FREE Shipping’, ‘Flat 50% OFF’ etc. These phrases make us happy when our day is rough. Make sure you offer your buyers these happy phrases from time to time. This will not only make your customers stay loyal but will also increase traffic.
