Google Keyword Planner :
In this article, we are going to discuss how you can use the Google keyword planner. Let’s dive into it straight away
You Can Use Its Country Data to Inform Facebook Advertisements
As a marketer, it is extremely important to know about what exactly is being searched for and where. This will help you in the long term to create the most effective advertisements on various other platforms such as Facebook. On Google’s keyword planner, try using the location filters for looking at the reach for a product or service. When you do this, you will be able to find out where certain types of ads have been known to perform better than others. After that, you can focus your ads only on the locations where they are most likely to generate conversions.
Exploring Seasonal Trends
The Keyword Planner data can be effectively used to learn all about how interest in certain products tends to evolve seasonally. For instance, you are more likely to see searches for sunglasses starting from February to July. Google’s keyword tool can also help you uncover the searches for particular products. That maintains a relatively consistent demand throughout the year. Once you armed with this information, as a marketer you will be able to adjust your plans to better target the right demographic at the right time.
Researching Your Competitors
Most of the time, marketers use Google Keyword Planner to research keywords related to certain search terms. However, one can also repurpose it in order to search for terms that are related to certain websites. Start with a URL instead of using a search term and then search the entire website. After doing this you will be able to understand how the keywords are related to your competitor’s website. This can definitely help you identify which keywords are the most and least successful for you and as well as for your competition.
Guiding Content Decisions for SEO
When it comes to learning how your audience is searching for your products and services, the Keyword Planner is of big help. You will be able to develop content, such as blog posts that address the selling points of your solution by using the seed keywords. In order to do this, first, check out average monthly searches. This will show you how keyword ranked over time. After that, if you observe very few searches for a particular keyword, then don’t bother creating content that wants to use that term. Instead, try to concentrate on the terms with the highest rankings.
Use It to Export the List of Keywords
Another great use of Google’s Keyword Planner is to export your keywords from it by clicking the ‘Download Keyword Ideas’ button. By doing this, you will be able to cross-reference it with other keyword researches that you conduct in the future.
Forecasting the Results
In Google’s Keyword Planner, there is a forecasting graph that is great for estimating the optimal CPC (Cost Per Click) for the keywords you wish to target.
This brings us to the end of our discussion on how to best use Google Keyword Planner. Now, do let us know some of your personal thoughts on the same.
