5 Strategies to Promote Your Podcast
Want to know how to promote your podcast and grow your audience to watch your podcast. In this article, we have given the five best ways to promote your podcast. Let’s begin!
1. Using Social Media the Right Way
It almost seems too obvious to start with social media. But there is no escaping this important and especially effective promotional tool which is very famous. Wherever you look, people are advertising their businesses and advertising their products on social media. From the local store to the multibillion-dollar franchise. They are all using social media to promote their product and with approximately 3 billion people using it worldwide. This gives you the feeling that you should, too.
Make assured you post online before each episode of your podcast to let people know when it is scheduled for release including what they can expect and who or what will be featured. This will attract listeners and provide them with information on how to access your content. Scheduling posts to go out at different times of day using applications such as Tweet deck or Facebook’s page manager will help you to target different audiences and help to grow your fanbase and expand your reach.
Paying for advertising through social media can also assist to promote your posts and extend your reach to as many people as possible. You can choose anything from boosting posts for a few days which will only cost you a few dollars to boosting posts indefinitely and being a featured page on people’s news feeds and sidebars which will cost a bit more.
2. Adapting Your Podcast for Other Platforms
As ever, user accessibility is key, and enabling the ability for audiences to access your podcasts anywhere at any time is crucial and we need to be more careful. That being said, it is important that you implement ideas for your podcast to be commented on and shareable.
Uploading your podcasts to other platforms after they have been officially released will help further promotion. Adapting your podcast for playback on sites such as Soundcloud, Mixcloud, YouTube and Vimeo will present itself perfectly to being shared on social media. Creating thumbnails for Mixcloud and Soundcloud that represent your podcast will help new audiences get a feel about your product or service.
3. Giveaways & Freebies (Everyone Loves Free Stuff)
Giving away prizes can help promote your podcast in several different ways which will attract users. People always like to take part in competitions, so offering this opportunity to your listeners will undoubtedly gather some attention. The most obvious prize to give away is new merchandise. Having merchandise available for purchase is an excellent way to advertise your podcast.
Giving away products in return for promotion is a two in one advertisement which will help attract users. Telling your followers to share or invite ten of their friends to your page in return for being put into a prize to win your stock will promote your podcast. This is the best business that is happening nowadays, once on social media and again outside in the real world. Offering your sponsors stock or accessories as a prize will also help to develop your podcast.
4. Meetups, Socials, & Shows
This one is for more established podcasts that already have a reasonably large following and are looking for ways to further expand their podcast outside of the internet field. Most likely, you have tried other forms of promotion and they’ve proved to be very successful so now you’re looking for something a little bit different. Organizing fan meet-ups are an excellent way to bring your fanbase together. The fans may also, bring friends and relatives to these meet-ups which will further expand your audience and may lead to promotion from new fans. The advertisement for the event and the pictures and posts that end up online from fans after the event will get quite a lot of attention from people who may not be familiar with your podcast.
5. Teasers, Best Ofs, and Last Time on…
Giving people parts of your content is a great way to let them know what to expect. In this social media world, we used to the short 30 second clips. The size of these videos is ideal to watch on your work break, on the train, and while you are waiting for a delivery. Podcasts are usually longer than 30 seconds so most people tend to want to schedule them into their lives when they know they’ll have a longer time to listen.
