The Difference Between Google Ads and Facebook Ads
Before we start with the difference between Google ads and Facebook ads, let us understand the following:
- What is an advertisement?
- Why are they important?
Today there are millions of products on the market. Out of the many, they offer the same products or services as you. This makes it difficult not only for you but also for the customers. Too many options often lead to chaos and confusion. This is where advertisement comes in. Advertisement talks or say promotes your brand amidst your competitors. It is advertising that makes your product or service stand out. Therefore, business advertising is a must for it helps you reach out to your target audience and vice versa.
The start of print media gave rise to advertisements. Since media has broadened from print to television and now to digital, the scope of the advertisement has increased. Today corporations like Google ads and Facebook ads promote business. But, the question that arises is which out of the two is better?
Google Advertisement
- Google Ads helps you reach a wide range of new customers online.
- It helps you reach your marketing goals
- Focuses on keywords
- Tracks and analyzes your ad’s performance.
- Manage your budget with Google.
- Know where your ads will appear.
- Google lets you manage your ads.
Google doesn’t have a step by step guide; it covers the maximum possibilities. Google is the most used webpage and hence it focuses more on the technical parts. It makes you work more on the keywords, marketing, and analysis of the advertisement. Since it is the most used, Google offers a wide range of audiences for you.
Facebook Advertisement
Facebook on the other hand, is a social media, which entertains a particular age group. Despite the age bar, Facebook allows you to reach a wide range of audiences across the globe. Facebook ads run on the 4 basic steps: OBJECTIVES, TARGET AUDIENCE (TA), BUDGET, and VISUALS.
While collaborating with Facebook, you must have a clear vision in your mind. You must be thorough with the objectives of your company. The products or services for which you want to advertise. Advertisements represent your company. Your advertisement must be short and to the point. This makes your message reach clearly to your targeted audience. Transparent messages allow the audience to connect to your product. Hence, your objectives will decide the reach of your target audience. Budgets play a very important role. As a business person, you must always set budgets. Advertisements also require budgets. Don’t spend too much and don’t save too much and use your budget judiciously.
When we see an advertisement, the visuals will always stay with us. Visuals have more connecting power. While deciding the ad, make sure your visuals are strong enough to grab the attention of your customer. Once you are done selecting the above four points, Facebook then lets you manage and track your ads.
This is how Google ads and Facebook ads let you work. While Google allows you with a range of options, Facebook on the other hand, focuses on the four basic and important factors. Your advertisement platform depends on your budget and target audience.
