How to Create Top a Compelling Brand
Creating a brand is never the easiest thing, especially if you’re in a competitive niche or industry. The branding has unique elements like brand voice, symbols, design, and name that help your customers identify and recognize your brand. In this article, we have discussed five simple but useful tips that you can follow to create a top compelling brand.
1. Understand Your Target Audience
Mostly, without knowing your target audience, it is almost impossible to create a reliable brand for your business. Think about the following questions:
- What is your target customer’s title?
- Where are they currently working?
- What is the necessary information that they want to know about your product or service?
- What problems are they facing?
- From where can they find information about you or your brand?
- How did they decide to purchase your brand?
Use the answers to create the personas of your customers. Further, these personas will help you to connect with your customer.
2. Understand How Your Target Audience Perceives You
Your brand voice already exists; you need to amplify the voice and make it more intentional. Mostly, the best way to do this is by conducting surveys. It is not necessary to survey your target audience only. Similarly, you can expand your survey list to your employees, partners, and other stakeholders. Most importantly, their responses can identify where you excel and what part of your persona you need to improve. Here are some questions that you can put in the survey:
- What can be three words that you would use to describe our brand?
- What is the “personality” of our company?
- How does our brand bring value to you in comparison to the competitor’s brand?
3. An Eye on the Competition
Mostly, keeping an eye on competitors is one of the smartest moves for any company. You might have your eye on your direct competitions, but what about indirect and invisible competitors?
Similarly, there are invisible competitions, which sell the same brand at a lower price. This type of competition mostly results from customers who don’t trust a brand, and that’s why they cannot stay committed to it.
To win those customers, use the right kind of tone or other tactics to assure people that you have what they need.
4. Define Your Brand Voice
Brand voice means your brand’s style of communication. If it were a person, would it sound knowledgeable and confident? Offbeat and fun? One of the easiest ways to define your brand voice is by comparing and contrasting. Therefore, prepare a list of what your company is and what it is not.
For example, My Company is professional but not experienced. My company is authoritative but does not have a conversational tone.
5. Create a Style Guide for Your Brand Voice
After you define your brand voice, it’s essential to create a guide for your brand voice. Share that guide with your teams, especially those who mostly interact with target customers, such as sales, marketing, and customer support. You should also guide other team members, such as freelance content writers and graphic designers. Here are some ideas you can include in the guide of your brand:
- A detailed description of your brand voice.
- The language you want to use in your content.
- Grammar rules and style guide rules
- Target audience list to guide your content creators on who will read the content.
