What is the Google Search Algorithm?
The Google Search Algorithm is the web’s most dominant search engine. More than 75% of content creators, bloggers, and web experts use Google’s search engine to drive traffic, while 20% follow Bing, Baidu, and Yahoo. The importance of the Google Search Algorithm is defined by the following factors:
One of the main goals of Google’s algorithm changes is to provide the best possible user experience. That’s why it keeps updating its algorithm, and no SEO expert or content marketer can predict what Google’s next update will look like. Here we will discuss the importance of the Google Algorithm and how the Google Algorithm can help content creators make their pages appear on the first page of Google’s search results.
Why is the Google Search Algorithm important?
Google’s algorithm works by searching the web pages that contain the keywords or long-tail keyword phrases that users search on Google and then rank the web pages based on factors like how many times a keyword appears on a web page. In this way, the top-ranked pages show up first on Google’s Search Engine Results Page (SERP). The automated software called spiders or crawlers travels from one web page to another and builds up an index page that includes most organic keywords. Whenever a user searches for anything, Google refers to that index page.
The most important feature of Google’s algorithm is the Page Rank System. This automated process helps the content creators to drive more traffic to their website. Google’s primary strategy is to focus on the links, and then from the Web page, the search engine finalizes the results in a useful way. That is why a top-quality website is probably the best way to get a high ranking spot on Google search results. How should one Approach Google’s Ranking Algorithm?
If you are a content creator, you should know the factors on which the Google Algorithm can work for you:
1. Back Links
Google is more focused on quality content. The backlinks on your web page prove that the content contains lots of information and is worth checking out. Make sure not to add tons of unnecessary links just to see a massive spike in ranking. Pitch some trustworthy and quality websites and their owners to quote or share your content.
2. Top- Quality Content
As we have already discussed, top-quality content should be your priority if you want to see your web pages on Google’s SERP. It adds value to user experience and helps users to find a solution to their problems. Add original information, headings, and make your content SEO rich in ranking better in Google searches.
3. Page Speed
Your website’s slow loading speed can affect the ranking of your web pages. You can use Google’s Page Speed Insights to analyze your web pages’ loading speed and discover where you are lacking. It is the best platform of Google that helps web masters to improve their site’s speed.
4. Mobile Friendliness
In the tech world, most users worldwide use their smartphones to do a quick online search. If your website is not mobile-friendly, you can lose a lot of your traffic and maybe your potential customers (if you are a content marketer). You can use Google’s Mobile-friendly test to check the mobile-friendliness of your website.
