Infographics are powerful tools for presenting information in an attractive and comprehensive format. However, many content marketers often overlook the impact of using infographics content on websites and social media platforms. Infographics are derived from two words – information and graphics. As the name suggests, infographics are graphical representations of information. Some examples of infographics that we come across in our daily lives are maps, signals, and charts. Humans are faster at processing visual information when compared to information delivered to them over other formats. Thus infographics can be used for the demonstration of complicated information while retaining the interest of the audience at the same time.
Infographics in Websites
Incorporating infographics content has already become inevitable for most websites. Infographics can complement the overall design and aesthetics of any website. Moreover, infographics are equally important as any other type of content that is used in a website to propagate information. Infographics are great tools for backing up your storytelling. Infographics are also very likely to go viral over social media platforms as they are easily sharable due to their attractive visual layout.
Creating Infographics
Brands often entrust the process of generating infographics to graphic designers. Many online services allow you to generate infographic content that will be added to your website. Some of such websites are listed below.
http://piktochart.com/
This website allows you to import spreadsheets and convert them easily to charts. The users can ad-customize their infographics from over 400 available templates.
http://www.easel.ly/
This website offers design tools and also connects a community in which templates design are being shared. Tons of infographic templates are also available for download.
Hubspot
Hubspot is another platform that offers a wide selection of free infographic templates for its users. These templates can be integrated with Microsoft Power Point. Hubspot also provides a handy guide that helps users to generate infographics using the platform.
Infographics are extremely useful to add to the quality of your content. Here are a few tips and guidelines that will help you to create an attractive infographic content layout for websites.
Customize your infographic for your target audience
Generate the infographic by keeping in mind your target audience. Most products that go viral are the ones that meet the requirements of the target audience. A common mistake among content creators, while they choose the template of the infographic, is that they tend to choose popular layouts over relevant ones.
Simplicity
Simplicity is one of the most crucial attributes that are necessary for infographic content that is to be presented on a website. Stick to a minimal style so that the content that is being presented is easily digestible to the audience.
Visual Representation
Integrating visual content to the right amount on your infographics. Infographic content that is more on information and less on graphics will probably go unnoticed. Strike the right balance between information and visual appeal while designing your infographic.
