How To Become A Google Marketing Expert
With over a billion users, Google is certainly one of the only search engines that has such a wide reach and audience. Google connects people from all across the world. It is a great platform to promote a business or a brand, too. This is because due to its wide reach, Google can take your business to literally any corner of the world. It is important to understand the tricks of marketing on Google. Here is how to become a Google marketing expert.
1. Incorporate More Extensions
Make sure that your webpage or website has extensions on other pages. It can be an internal extension, where your webpages can have links to your other webpages, or it can also be an extension to your webpage through other webpages. The reason why extension and links are important is that they help bring more network traffic to your webpage. Different audiences come to your webpage through these links and extensions. This can help build new leads. This can also help convert more viewers into customers.
These links must be added on websites that are trustworthy and relevant because their content will make the audience believe that the links on the page too, are the relevant pages. It also helps Google prioritize your links. If Google sees your links on trustworthy sites, it prioritizes your webpage.
2. Do Not Use Duplicate Keywords
Do not use duplicate keywords on your website, as this makes the webpage lose value. The repeated keywords are seen as spam by the search engine which can cause the webpage to not be Google’s priority. Google places such webpages towards the end. Hence, though having keywords is a good idea, make sure you have unique keywords. Duplicate keywords will cause the search engine to view your content as spam.
3. SEO
Search engine optimization is perhaps the most effective way to market on Google. Ensure that your content website is up to date. Updated content helps the search engine view the website as an authentic and reliable one. Also ensure that the URL of the website is one that Google considers reliable, for example, https. Having a reliable URL will make Google view the page as trustworthy and will hence place your webpage higher than others. Also, remember to sign off as the author on your website, as having an author of the website helps give the website credit.
4. Use data
If possible, keep track of data. This means checking to see how many visitors come to your website, and from how many different places. This will help you understand which technique is working best for you. Once you are aware of which technique is working best, you will be able to invest more creativity in those areas.
Following these simple tricks will help generate good results. Google marketing can be mastered once these tricks are understood and implemented properly.
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