The first step to actively engage your audience is to have a solid, smart content marketing plan and promotion strategies in place. If you are having trouble planning, dive into what content strategy is all about, why your business needs it, and what steps you need in order to create your strategy.
How to Develop the Best Content Promotion Strategies
Define Your Goal
Content strategy refers to the management of tangible media that you create: written, visual, downloadable. Content promotion strategy continuously demonstrates the expertise you bring to your industry. Figure out what you can do differently and set new goals to reach. Now align your team goals with the rest of your organization’s goals.
Conduct Persona Research
To develop a successful plan, you need to clearly define your content’s target audience as your buyer persona. It is especially important for those who are starting out or are new to marketing. Therefore, by knowing your target audience, you can produce more relevant and valuable content that they’ll want to read and convert on. If you’re an experienced marketer, target a new group or expand your current target market. Keep the same target audience parameters by conducting market research, which is crucial to growing your audience.
Run a Content Edit
Most people start out with blog posts and try producing other content pieces, so consider which ones you want to create. If you’ve been doing weekly blog posts for the past year, creating an ebook that distills all of it into one ultimate guide. To develop the best content promotion strategies is one way to offer information in a different format. Look into several different types of content you can use further down on the list. If you’ve been in business for a while, review the results from what you have done in the last year by running a content audit.
Choose a Content Management System (CMS)
Have a system in place where you can manage, and track your content, otherwise known as CMS is important. Additionally, a few vital parts of content management include content creation and content analytics. With HubSpot CMS, you can plan, publish, and measure your results all in one place. Another popular CMS is WordPress, which you can plugin for live chat, CRM access, email marketing, and analytics.
Publish and Manage Your Content
Your marketing plan in the best content promotion strategies should also cover and organize your content. With an editorial calendar, you’ll be on the right track for publishing a well-balanced content library on your website. When you create social media content you can manage your content on other sites. These ideas are relevant and can help you generate spikes of traffic. Most people count on incorporating popular holidays such as New Year’s and Thanksgiving to limit yourself to these important marketing dates.
Brainstorm Content Ideas
Blog About
Blog About, shows you common headline formats where you can fill in the subject that you have in mind. This brainstorming technique is the best content promotion strategy that will be appealing to your target audience. Once you have a headline, add it to your “Notebook” so you can save the best ideas. Now, it’s time to start coming up with ideas for your next content project and get the wheels turning.
