How to Build a Best Facebook Business Page That Attracts Consumers
If you own a small business, you are aware of the struggles associated with marketing on Facebook. Facebook has over 1 billion monthly active users, so it is certainly a great option for marketing. In this article, we will learn about how to build the best Facebook business page that attracts consumers.
1. Select a Good Username
It is important to choose a good username to attract more attention. You need to make sure that your username is something that easily shows up on search results. There a lot of Facebook Pages that exist, so the name that is your first choice, might not be available. It is recommended that you create a Facebook Page and get your preferred username as soon as possible.
2. Make Use of the “About” Section
Every Facebook page has an About section. In this section, you can include the necessary information about your business. You need to make sure that the information is short and precise. But also it is important to include all the necessary information about the services that you provide. You can also include the URL of your website in this section.
3. Pay Attention to the Cover Photo and Profile Photo
The cover photo should be such that it captures people’s attention. It should be dynamic and different, and it should be something that lures people to look at your Facebook page. You can also include a marketing message in your cover photo. Your profile picture, on the other hand, should be accurate. That means it should accurately portray what your brand is all about. That helps people associate with your brand more.
4. Use visual content
It has been observed that visual content always captures more attention, which is why it is recommended to use visual advertising as your posts. These posts get more likes as compared to posts with just paragraph form content. The posts that get maximum attention are usually short videos but it is important to keep the videos precise.
5. Request Your Friends to Like the Page
You can request your friends to like your Facebook page. You can also invite your Facebook friends to your business page, which can help in the expansion of your page.
6. Advertise Your Facebook Business Page on Other Social Media
You can use other social media platforms to advertise your Facebook business page to attract consumers. You can also use Facebook plugins so that people can directly like the page with a single click.
