Instagram has become one of the most popular social media platforms in the world, with 13% of the total population of the world using it. An increased number of followers on Instagram means the brand has access to a wider audience and thus, increased brand exposure. An enormous following on Instagram enables a brand to pitch its products and services to the customers with ease. Marketers are always seeking strategies that are to be followed to increase both engagement and followers on Instagram. Here is a compilation of powerful Instagram strategies for 2020 that will help you get ahead of your competitors.
Powerful Instagram Strategies for 2020
Use Your Hashtags Strategically
One of the earliest methods for promoting Instagram posts was using hashtags, and yes, they still work. However, many people just spam their posts with hashtags, hoping to increase their reach. On the other hand, the second set of Instagram users choose to include a bundle of hashtags that are relevant to their Instagram posts. Using your hashtags strategically can increase the reach of your posts. This can be backed with the fact that Instagram ranks hashtags before profiles when a user searches a keyword on Instagram. Instagram also allows the users to follow hashtags just like they follow profiles. This way, the users tend to follow certain hashtags based on their preferences and topics of interest. If hashtags are used strategically, it will also ensure that users with similar interests will be exposed to your posts on Instagram.
Using hashtags that are specific to the industry is also highly effective and ensures exposure to the right audience. Tools like All hashtags can help users who find it difficult to choose the right hashtags for their posts. Branded hashtags could be used while featuring your stories and hashtags if your brand is very popular. Featuring popular posts with branded hashtags encourages other users to use them and helps in increasing brand exposure.
Consistency
Try to post content consistently to increase user engagement. An Instagram profile that posts content consistently is more likely to get followers than an idle Instagram profile. It is recommended to upload 4-6 posts every week on your Instagram profile.
Quality Content
Being consistent in uploading posts is not enough to engage the followers. The quality of the content also matters. Post genuine, relevant, and interesting content to engage the followers.
Time Your Posts
Tools like the Preview app can help you find out when your followers are most active on Instagram. It is also recommended to post on weekends as more number of users on Instagram are active during that time of the week.
Collaborate With Influencers
Instagram influencers with a good follower base can give your profile the right exposure. It is recommended to start with micro-influencers when your profile is going through the growth phase. Micro-influencers are influencers with a follower base between 1,000 and 10,000.
Use Instagram Insights
Instagram insights are an effective tool to analyze the overall performance of your campaign. It also provides the capability to analyze the performance of individual posts.
This brings us to the end of our discussion on the Instagram strategies for 2020. Now do let us know some of your thoughts on the same.
