What Are Facebook CPAs?
Online business ventures, especially e-shopping, have witnessed a huge boom over the past few years. In 2018, the e-commerce market of the United States was worth an approximate of $517 billion. The competition has become intense and fierce as even traditional businesses started adopting digital platforms for marketing. The competition became more tense with the massive influx of startups in recent years. In this article, we discuss Facebook CPAs (cost-per-action).
Online Marketing
An online marketing strategy requires a strong foundation for your business to generate sales and reach out to prospective clients. To generate demand and attract consumers, online marketing is one of the most widely used marketing techniques.
CPI or Cost-Per-Impression Method
The conventional form of advertising is based on cost-per-impression. It is also one of the most popular forms of online advertising. Huge internet platforms such as Google and Facebook allow businesses to advertise through their platforms. They charge a fee from the client as well. The CPI is defined as cost-per-thousand impressions. To elaborate, cost per impression is the fee charged by these platforms for advertising one thousand times. In the CPI or Cost-Per-Impression method of online advertisement, the fee is required to be paid irrespective of how the user interacted with the advertisement.
CPA Marketing In Facebook
CPA marketing is an alternate method of marketing. Whereas, CPA stands for Cost-Per-Action. Cost-per-action is a commission-based model of marketing. The Cost-Per-Action model of marketing can be described as a tweaked alternative to affiliate marketing. In this model of marketing, a commission that is negotiated previously is paid, only when a user acts on the advertisement. Typical actions that qualify for being paid include clicking on an advertisement, visiting a website, or the user purchasing from a website. Other actions include signing up for a newsletter or downloading an application. On Facebook, the CPA is the price that is to be paid for each action taken by a user because of an ad that appears on Facebook. Facebook is capable of optimizing the advertisements to maximize the actions your advertisement can get, within the provided budget for your ad.
The cost-per-action model of marketing prioritizes business results over the level of exposure gained by a brand. The Cost-Per-Action (CPA) method offers a better Return of Investment (ROI) than (CPI) Cost-per-Impression method. Here are some suggestions and guidelines for you to follow so that you can make the most out of Facebook CPAs.
Guidelines for Facebook CPAs
Research your target audience. Targeted advertising ensures that your brand is exposed to the right audience. So it is crucial to study the trends, preferences, and behavior of your target audience. Building an attractive pre-lander page is crucial for maximizing the benefits of CPA.
A pre-lander can be defined as an introductory page appearing before the offer provided by the brand. A compelling pre-lander page that is rich in content and design can easily lure in more audiences and thus increase the overall traffic of your page. Generating a fan page is another great strategy for promoting your content.
