Marketing can be very challenging, even for experienced marketers. Adapting to innovative marketing strategies is important for survival. Many conventional marketing techniques have become outdated, and marketers are adapting newer strategies for marketing. However, there are many old school marketing strategies that are still effective in the evolving modern market. Here, we have curated some of the most effective top old school marketing strategies.
Best Old School Marketing Strategies :
1. Direct Mail
A mind-boggling statistic reveals that an average American receives more than 120 e-mails each day. Most of the e-mails are barely noticed, and very often categorized under junk mail or spam. A majority of the e-mail users are not engaged with their business mails. The e-mails of an average American are more saturated than ever. It would be very hard for marketing mails even to get noticed in the first place. Thus direct mail can be used as an effective alternative to reach out to the target customers. There is an average response rate for direct mails that is 10-30x higher than digital efforts for marketing. Targeted promotion through direct mail can be highly productive.
2. Personalized or Account Based Marketing
Marketing that is based on the account can be used for big clients. Personalized offers and content is preferred by the majority of the customers. A brand is least likely to survive using a cookie-cutter marketing strategy in a saturated marketing environment. This is where account-based marketing comes in. Account-Based marketing uses a different strategy than inbound marketing. The individual market is focused on Account-Based Marketing. Account-Based Marketing allows the marketer to build a personal relationship with the customer.
3. Conferences
Attending conferences and functions can help marketers build connections. This will help them reach out to prospective clients further down the road. Conferences are very often overlooked as a waste of time and resources. However, with the right strategy and goals, conferences offer an ocean of opportunities for marketing. Use Google Search to find out upcoming conferences in your region. Google Search also allows you to find out conferences based on different niches.
4. Use Phone Calls for Marketing
Smartphone use has skyrocketed in the past few years. With faster internet access and increasing digital penetration smartphones, increasing usage of smartphones has triggered a resurgence in telemarketing.
5. Promotional Items
Promotional and merchandise items can be used for marketing. Well-designed promotional items such as bags, t-shirts, handbags, etc. can turn heads.
6. Flyers
Flyers are great for advertising in a specific region. Flyers can be used as a marketing tool for increasing brand awareness. It is recommended to use flyers if a brand is just starting off with their business venture. Moreover, flyers are great for inviting customers to your brand events. The internet is flooded with advertisements. In this situation, flyers can be used as an effective medium for spreading brand awareness. Flyers have the physical attribute, which can leave longer impressions in the customer’s minds.
