Know About Instagram Influencer Marketing
Several brands are promoting their business using Instagram influencer marketing. It might sound tempting, and that is why a lot of people today choose Instagram influencer marketing. If you want to introduce this marketing campaign into your business, there are a few things you need to know. In this article, we will discuss Instagram influencer marketing.
Campaigns
The first thing that you need to determine is whether you need Instagram for influencer marketing. You need to decide if this campaign will provide you with the desired results. There are a lot of situations where Instagram influencer marketing strategy would prove to be useful. The biggest advantage of this campaign is that it can help you reach out to a massive population because Instagram is one of the most popular social media platforms in the world.
Instagram is the second most popular social media platform after Facebook. Not only that, but Instagram also has the most average interactions per post per 1,000 followers. The average engagement ratio is 29.67 on Instagram. That means per 1,000 followers, 29.67 people would engage on an average. This makes Instagram the most engaging social media platform. Instagram was also found to be the most effective platform to engage your target audience.
Proper Planning and Budgeting
The next step after deciding that you want to utilize Instagram influencer marketing is to understand the costs involved, as this is important before you start planning anything else. That does not imply that Instagram influencer marketing is always expensive. But still, it is important to have proper planning and budgeting to avoid unnecessary costs. The cost of working with influencers might vary according to the influencer’s follower size and the industry you’re in.
Essentially, influencers charge more with the increase in their audience sizes. If they have less than 2,000 followers, your influencer may charge around $124 per Instagram post. The price may increase with the increase in the number of followers. It may raise to $258 per Instagram post for influencers with 75,000 to 100,000 people following them. Additionally, an influencer with more than a million followers might even charge as much as $1,500 for a single Instagram post.
Choose the Perfect Influencer
The biggest challenge you will face with this campaign is to choose the perfect influencer according to your needs. To overcome this, you need to make sure that you are clear about what you’re looking for in an influencer. It is recommended to look for influencers who already appreciate your brand. It is best to find an influencer who is already creating content about your brand. To search for such an influencer you need to conduct a search using a branded hashtag.
However, this method doesn’t always work. For example, if you are a new brand, or even if the results could not satisfactorily find an influencer who appreciates your brand, you can search for relevant hashtags. You will have to examine the results from your search. then you need to examine the accounts of users who have created the content that appeals to you.
