Important Google Ranking Factors
Numerous factors determine what the top results on a search engine will be. Every website owner wants to ensure that their page is in the top results. Currently, there are more than 200 Google ranking factors. But fortunately, not all of them are of equal importance. In this article, we will look at the most important Google ranking factors.
1. Mobile Friendliness
Mobile-friendliness can be explained by how a website looks and performs when an individual views it on a mobile device. Additionally, mobile-friendliness is important because more searches are conducted on mobile devices than desktops. The more mobile-friendly the sites are, the better the user experience. That can be made possible by using a responsive design that adjusts the content so that it looks good on every screen size.
2. Site Security
This is one of the most important Google ranking factors on the list. Site security means the use of HTTPS encryption. Sites with HTTPS encryption always have SSL certificates. That certificate creates a secure connection between a website and its users. It also adds an extra layer of security that protects information exchanged between users and the site.
3. Content of High Quality
This is another good way to boost user engagement on your site. It is useful if you want to appeal to search engines by consistently publishing high-quality content on your site. Good content is one of the most important SEO ranking factors as well. Search engines aim to provide the best possible results. That is why they provide top rankings to sites that have well-researched, in-depth, and well-crafted content.
4. Right Target Keywords
Selecting the right keywords is of great importance. Content should be created strategically after completing keyword research. This will give you an idea about what keywords to target and which topics to cover. It is important to put yourself in the searcher’s place, which is why you need to understand the intent of the searcher.
5. Content that is Optimized
You need to consider on-page SEO factors to attract search engines to your content. On-page SEO can be described as the process of optimizing each individual for a target keyword. By applying this method on your website, you tell the search engines what the page is about and what it should rank for.
6. Structured Data
Another way to tell the search engines what a web page is about is through the use of structured data. Structured data is also called Schema Markup. It is microdata added to the backend of a webpage that tells search engines how to classify and interpret the content.
7. Page Load Speed
This is another SEO ranking factor that determines user experience, because slow loading sites provide a bad user experience. Search engines work on the principle that people want to find answers as fast as possible. That is why search engines prefer to display sites that will load quickly for users. This applies to mobile sites as well.
