How to Maximize Your Instagram Sales
Be it a small scale venture, or a multi-billion corporate, Instagram can be used to grow your business market effectively. With a whopping 1 billion users on the platform, Instagram has become one of the most popular destinations for netizens. The image-sharing platform provides a unique opportunity for increasing brand awareness and customer engagement. Instagram provides an excellent marketing channel for businesses. Here are some tips and suggestions on how to maximize your Instagram sales.
Use Hashtags Wisely
Hashtags are crucial elements for promoting your brand. Using relevant hashtags can be beneficial for both the brand and the customers. Instagram provides an option for its users to follow the hashtags. Relevant posts will show up in their feeds even without the user directly following the profile. However, hashtags can be of great use in increasing your reach within targeted audiences. Hashtags can be used in Instagram feed posts, stories, and IGTV. Similarly, it is recommended to use up to 30 hashtags in a single post, among which three to five hashtags should be extremely popular ones. Make sure all your hashtags are relevant to your business.
Upload compelling and relevant images and stories on your feed
Instagram, being a visual platform, demands high-quality visual content for its audience. The visual appeal of the posts should be able to easily grab the attention of the audience. Diversify your feed, but at the same time, ensure that the visual harmony is not disturbed. Organize your feed in a way that the images could help the audience connect instantly to your brand. After choosing an aesthetic style, stick to it. The captions, along with the visuals also are noticed by the audience.
Set up a business profile
A normal Instagram account can be transformed into a business account by going to your account settings and selecting switch to professional account options. Between the creator or business account option, select a business account to access the features that help your business grow. In the Instagram bio of business profiles, address and contact links can easily be added. The bio also enables sharing the industry that your brand/business falls into. This enables the audience to easily recognize and access information about your brand.
Insights for Instagram
Another perk that comes with Instagram business profiles is analytics on your Instagram account. Insights option allows the owner of the account to access statistics on the performance and reach of the account. However, the insights do not provide an in-depth analysis of your Instagram business profile. For a deeper analysis of your Instagram profile, use social media management tools such as HootSuite, Sprout Social, and Buffer.
Invest in paid advertisements on Instagram
Instagram allows you to invest money in reaching a wider audience through Instagram paid advertisements. Your Instagram account must be linked to your Facebook page to be able to generate ad campaigns on Instagram. Paid advertisements could also help target the audience with specific attributes such as location, interests, etc.
This brings us to the end of our discussion on how to maximize your Instagram sales. Now, let us know your thoughts on this topic.
