Businesses often overlook the importance of enhancing the user experience of their websites. Usability is a critical factor that determines the success of the website, and which in turn, generates conversions. As a result, it increases the sales and revenue of the website. Seamless user experience is as important as the attractive visual appearance of your website. Web design incorporates usability and visual aesthetics of the website. Usability enables the users to find the information that they are searching for with ease. A cluttered and unorganized web design confuses and misleads the visitor. Here, we have compiled the essential characteristics of good website design.
Characteristics of Good Website Design:
Compatible Mobile Versions of Website
Since a large number of users browse the internet from their smartphones, optimizing the website to ensure efficient functioning on smartphones is essential. When a website does not offer a mobile-friendly version, it leaves a negative impact on the perception of the brand by the audience. A mobile-friendly website is elementary for your business and is one of the important characteristics of good website design.
Quick Loading Time
One of the most integral parts of the user experience of good website design is the loading time. Minimal loading time allows the users to access the information on the go. There is a high probability of the user bouncing from your web page if the page does not load fast enough. Also, ensure that the loading time of a website does not go over 4-6 seconds. The loading time is an element that also affects the search engine ranking of the website. Using unnecessary third party plugins and trackers increases the loading time of a website. Use them only when necessary.
Visual Elements
Visual elements play a crucial role in the formula for constructing a high converting landing page. The visual elements, especially images in your landing pages are instantly noticed by the audience. The images, should not be distorted, pixelated, or blurred. Also, make sure that all the images that appear on your landing page are high resolution. The image should be relevant and should be in harmony with other design elements on the websites.
Using a lot of visual elements may confuse and mislead the audience. A color palette that involves 2-3 colors is preferred for professional websites. The color contrast is an essential factor to enhance the usability in web design. While constructing the website, the right contrast between the background and the foreground content should be maintained. Right contrast increases the readability of the content. For example, white text on a black background is easily readable by the user.
Navigation
The navigation bar is one of the most important elements of a web page. It helps the users to easily navigate across different sections of a website. A user-friendly navigation bar promotes a positive user-environment for the visitors of the web site. To provide a clutter-free experience to the users, limit the number of items in the navigation menu.
Handling Errors
Error handling is an aspect of good web design that is often overlooked. Ensure that the code is bug-free and robust. The right description of the error allows the user to understand the cause of the error.
