How to Build Your Personal Brand On Social Media

How to Build Your Personal Brand on Social Media

Online sharing allows you to craft an online persona. It helps to reflect your values and professional skills. Even if you occasionally use social media, the content you post and share or react to feeds into the public narrative. Building a personal brand on social media needs some extra effort. Here are some tips on how to build your personal brand on social media.

Keep your social media updates

Check which social media accounts you are not using. Delete them and ensure what social media you want to ace. For the decided platform, make sure your information is accurate and updated. It will help you to generate traffic. 

Know your area of expertise

This is an essential part of personal social media branding. It is crucial to know your area of expertise. Your content could be anything, such as gaming or teaching. Unique and engaging content helps you grow fast on social media.

Get help from social media tools

Many people don’t have much time to run social media. It becomes tough for them to manage and post regularly. But you can use some social media tools that will help you to keep your social media updates. There are some apps, such as Sprout, Buffer, and Hootsuite, that help in doing so. 

Share content regularly

In the earlier days of social media, it was easy to get attention. There was a concept ‘The more you share, the more you get engagement.’ But now oversharing could lead to fatigue, so only share 3-4 posts per week. 

Create engaging content

Reposting other content could help you to get engagement, but it is not a smart move. If you want to grow on social media, your content should be original and unique. This way, you can share your area of expertise. Your audience will experience that you know the latest trends.  

Import your contacts

There might be many contacts whom you have not connected to on social media. In that case, importing your email contacts from Gmail or your phonebook could be a good move. Surely, you will connect with many more people. 

Positive vibes only

In social media, it is easy to get hatred rather than fame. It is essential to know your limits. You have ideas about what to post, but it is very vital to understand what you should not post. Avoid religious and racial comments and be careful during commentary on politics. 

Analyze influencers

Connecting and collaborating with influencers are great ways to make your brand popular. But it will take some time. You have to build meaningful relations with influencers. Analyzing influencers will help you to monitor your content and strategies. See how they respond to their followers and comments. 


Conquering social media is not an easy task, and it needs a lot of research and thought. It is not about outer aesthetics, but what your opinions are and what your audience can expect from you.

This brings us to the end of our discussion on how to build your personal brand on social media.