Voice Content Trends in 2020
Voice interface has started its rise in recent years. Smart assistants powered by AI’s all provide an accessible voice interface. Alexa, Siri, and Google assistant can be operated using voice commands. However, with the voice search technology improving at a rapid pace, its growing popularity cannot be overlooked. Most of the digital devices have already integrated several voice-enabled functions. Some of the top voice content trends of 2020 are curated in this article. Moreover, these trends can be analyzed to observe customer behavior and increase your reach by optimizing your content for voice content.
Smart Speakers
In the last few years, smartphones have found their way to households. However, Alexa, Google Home, and Apple Home pod are all growing popular in the market. Noticing the swift growth in the popularity of smart speakers across the globe, many tech giants are rushing to launch their versions of smart speakers. Moreover, as consumers grow more accustomed to smart speakers powered by Artificial Intelligence (AI), the sales will continue to rise in the coming years.
Machine learning and Voice AI
Research and advancements in Artificial Intelligence have stimulated progress in improving the customer’s interaction with smart devices and search engine results. However, AI-powered devices and search algorithms are constantly evolving, accommodating machine learning.
Global accessibility of voice search devices
With almost all the smartphones in the market providing voice command features, voice search has grown beyond the premises of smart speakers. Anyone with a smartphone and a stable internet connection can access voice search functionality. Google search, has enabled the users to do mobile web searches in more than 100 languages. In 2016, Google reported that 20% of all the searches across its apps in Android devices are performed by utilizing the voice search functionality.
Local and Hyperlocal searches using voice
The latest trends reveal that people who access voice searches are looking for local results very often. Voice search has been reported to be used very often for performing local and hyperlocal searches. This hike in the frequency of local searches can turn out to be beneficial for local businesses as well.
Search Engine Optimization (SEO) and voice search
Rapid enhancements to perfect the digital voice technology will have to persuade marketers to fine-tune the Search Engine Optimization strategies. Any new businesses that are pursuing to grow their online marketing and reach out to more customers will have to optimize their search results for Voice Search.
Moreover, there are several steps to be implemented to optimize your voice search.
- Provide direct and precise questions to specific questions.
- Use natural and easily understandable language.
- Ensure that your traditional search result rankings are favorable. These rankings have a huge impact on the appearance of a website in voice search results.
- Eliminate duplicate pages to ensure good voice search ranking.
- Eliminate outdated contact information
- Voice search is used by a vast majority of internet users for local businesses. So keep your information updated in Google My Business listing.
This brings us to the end of our discussion on the voice content trends in 2020.
