Sell on Instagram Like a Pro
Currently, in 2020, one of the most powerful tools to boost your online sales is the popular social media platform Instagram. This is why, in this article, we are going to discuss how to sell on Instagram like a pro. Let’s get started!
Make Use of the Instagram Shopping Feature
By using the Instagram Shopping feature, your followers or customers will be able to buy products simply by checking the photos on the social media platform. The urge of purchasing a product is significantly increased when prospective buyers see a well-clicked and nice photo of it.
Including an Effective Call-To-Action in Your Bio
Always make your eCommerce website’s link as visible as possible on Instagram. An ideal place to take your followers to the store is via the bio. So make sure to put an effective CTA so that they will be tempted to look into your products and then buy them.
Testimonials on Instagram
Social proofs that testify your services and products play a very significant role in convincing your potential buyers. This is why your sales strategy for Instagram should always include testimonials and reviews. Moreover, you can simply post a video or photo of a buyer who is satisfied with your service along with the testimonial he/she has provided.
Creating Videos on Instagram
Videos happen to be one of the greatest ways to engage customers. Even if your potential buyers on Instagram are momentarily hesitant, an excellent video that can explain your product and service can drive their doubt away and encourage them to buy right away. This is why you must try to create a captivating video for your product or service and then upload it on Instagram.
Creating a Marketing Funnel for Instagram
A great way to sell on Instagram like a pro is by building a constructive marketing funnel on the platform which happens to be equipped with strong tactics. If you set up a productive marketing funnel then it can pay off, because by using it your business will expand along with your followers.
Strategically Using the Photos of Your Customers
The photos of your customers serve as an amazing element of social proof to your potential buyers, and this is why you must make sure to share plenty of them on your Instagram channel. Images tend to tap into the psyche of your prospective buyers. Moreover, inducing them to start believing in you and have faith in your products. The more you happen to share photos of your satisfied customers, the more your prospects will start believing in you.
Flash Discounts
As Instagram is mostly all about loyal followers, try giving flash discounts to the audience that tends to follow your page consistently. When you give this particular group of followers a discount, it will convince them to turn from being just a prospective buyer to a paying customer. You can create an engaging social media image for your Instagram store. Announcing a flash sale and then share the image as much as you can.
This brings us to the end of our discussion on how to sell on Instagram like a pro. Now, do let us know some of your own personal thoughts and opinions on the same
