Get Your Brand Found on Google Search
In this article, we are going to let you know how to get your brand found on Google search. Let’s get started.
Submit your website to Google
The very first step to making your brand discoverable on Google search is submitting your website to Google. While it is true that your website will inevitably be found at some point or the other by the Google bots which constantly crawl the web’s content, you can speed up the process by submitting your site manually. You can do this very easily by sending over your sitemap to Google Search Console.
Start laying a trail of links
Submitting your website was only the first step and there’s a lot more you need to do to make your brand searchable on Google. If you happen to have friends in the blogging space who are more than happy to give you a shout-out in one of their posts, then consider half of your job done. However, if your professional circles aren’t full of website owners, then don’t fret. You can simply send the bots to your website by posting the URL in all of your social media profiles and online directories.
Choosing the ideal keywords
If you are from the world of digital marketing, then you know about the function of keywords. Good keywords happen to be usually three-to-five word long phrases that an individual or user might search to find a business or brand like yours. They are very important because when there is a match between the words, then the customer will make contact with your page. If people are typing into the search box the words you have incorporated into your website’s content and SEO settings, then this means your listing is more likely to show up in the search.
Managing your meta tags
Have you ever thought about how you will get Google to pay attention to your brand online? One major signal you can send to Google about your brand is via your website. These happen to be the elements that make up a web page’s listing on Google. Thus, make sure you manage your meta tags efficiently.
Mobile Optimization
As of right now, mobile devices happen to account for about half of the entire global internet traffic. And you can trust us on this, not one of those users ever want to be squinting their way through displays that have been cut-off on their phones, or wait for images that never seem to fully load. However, this is something that Google is aware of as well, and they want to keep their users as happy as they can. This is why Google prefers ranking those brands or companies which have optimized their websites for mobile-first.
This brings us to the end of our discussion on how to get your brand found on Google search. Now, do let us know some of your thoughts and opinions on the same.
