In a recent study, it has been found out that more than one in every five Americans tends to listen to podcasts every single month. Also, it has been observed that the number of podcast listeners has been rising continually. This is why, for marketing yourself or your brand effectively enough, your voice needs to be on a podcast! In this article, we going to discuss the effective use of podcasts for marketing campaigns.
Many people are constantly listening to others in your business domain and they need to hear from you as well. You will be able to reach an on-the-go audience who does not like to waste time in a daily commute. Also, you will be able to reach a potential audience that might not have the time to read blog posts or simply do not like to read them. These days almost everyone happens to have access to podcasts as they are very easily available via various music streaming platforms. If you have a smartphone then you will be able to quickly download and listen to the podcasts you like from anywhere.
Also, at the end of the day, speaking is always quicker than writing. Writing is a task that generally takes a lot of time. On the other hand, speaking is a lot quicker. A 30-minute podcast will take exactly 30 minutes to record but when it comes to writing, you need to first ideate and then carefully produce the content.
Effective Use of Podcasts for Marketing Campaigns
So why exactly should you use podcasts for marketing campaigns? In this article, we are going to answer exactly that. Let’s get started!
You Can Easily Position Yourself As An Expert In Your Field
If you are someone who wants to cement his or her authority in a particular field, then podcasts are for you. You just need to make sure that you know enough about that specific topic to fill up a podcast series of 15 or 30 minutes. Now, because you will be giving away your valuable insights completely for free, your audience will gravitate more towards you or your brand. This is one of the cheapest ways to market that is available right now.
It helps to Build Trust With Your Audience
There’s something very unique and human when it comes to listening to someone else’s voice. This is because when you can hear their tone and then you can understand if that person is being real and honest.
Using Podcast Directories for Exposure
Many brands can be simply discovered by being searched for in the podcast directory for a specific topic. This is why you must leverage it for exposure. Quite a few brands have already found this hack to be working quite successfully for them and are now investing in it for increasing brand awareness.
Market to Your Current Audience Using Podcasts
As mentioned earlier, there happens to be several people who might want to consume content in your niche but simply don’t have the time to read a lengthy blog. Podcasts can step in and rescue them. Thus, always make sure you use podcasts in your digital marketing mix.
This brings us to the end of our discussion on effectively using podcasts for marketing campaigns. Now, let us know some of your personal thoughts on the same.