Social Media Trends in 2020
Social Media is a huge online community where people connect via electronic communication. They share stories, thoughts, opinions, and other content to generate discussions. It is effortless to do this communication through an app or any website. Some social media platforms create service-specific profiles to connect with users. Trends on social media change regularly, which simultaneously affect the corresponding marketing. The digital world is drenched with brand marketing. However, keeping yourself updated with the latest social media trends in 2020 will help you strategize to beat the competition.
Trends to follow in order to stand out on social media:
1. Using Video content
Video is one of the most trending materials in the social media world. Of all the internet traffic in 2020, the video makes up about 82%. However, keep a close eye on how marketing strategies are getting reshaped by this format. Innovative, engaging storytelling video content captures users’ attention in seconds. Moreover, content should be created by the brands to connect with their audience in the video format.
2. Influencers
The social media platform has a large number of influencers. Instagram and YouTube are the platforms on which they are most active. A massive amount of money is paid to these influencers to promote specific brands in their content. However, influencer marketing is very popular these days. Moreover, the trusts they have built with social media platforms influence their followers. Users feel more connected to influencers than to a faceless brand.
3. Segmentation of Audience
Social media posts are crafted keeping the audience in mind. However, the problem faced is firms don’t always have a grasp on their niche, to tailor a message for a specific set of audience. Segmentation of the audience is categorizing them into groups based on their preferences. This goes beyond demographics. Moreover, it allows you to target and build rapport with a specific audience.
4. Personalization
The increasing level of personalized social media marketing goes hand in hand with audience segmentation. Personalized content marketing combines the interests of the audience segmented. Personalized content will take this trend to another level. Every social media platform allows filtering their audience with the content they are interested in.
5. Niche Community
Consumers are attracted to the community and this gives them the feeling of belonging. If they can communicate with people having the same interests or goals, then brands have rising opportunities to create communities which fulfill people’s desire. Moreover, focusing on niche groups help brands to build a deep connection with the broad audience.
6. Social Shopping Integration
The concept of social shopping is rapidly increasing. People are finding it more comfortable to shop online. It saves time and energy and offers cash-back and discounts. Social media platforms allow people to shop online without leaving the platform. For example, the Instagram shop has been newly introduced.
7. AR & VR Technology
There is a rise in the adoption of technologies like augmented reality (AR) and virtual reality(VR) on social media platforms. However, more engaging experiences are being created by platforms to compete with other social media platforms. AR filters have become hugely popular on several major platforms like Snapchat and Instagram. Moreover, the filters enhance the visual content by adding digital elements.
Conclusion
The future is challenging yet exciting as marketing is entering the new era. However, it is increasingly driven by technological development. Brands are building consistent technologies to accommodate new ones. Moreover, the trends and advancement of social media are changing fast. Machine learning also has enhanced marketing software to follow up with the trends.
