Top Facebook Marketing Hacks for 2020
Facebook advertising campaigns, if done right, can bring about drastic changes in your conversion rates. It can help you increase both the traffic on your website and boost your overall business growth. You need to know the right strategy and invest your time and money to successfully attract more customers from Facebook. Basic elements in any online marketing campaign include tailoring the advertisement for the target audience, research on the demographics, quality, and attention-grabbing content, and many other elements. This article has curated some essential hacks for implementing effective Facebook marketing campaigns in 2020. It also discusses how to target consumers who have recently abandoned sales marketing Facebook pages.
Facebook Messenger Ads
Facebook messenger ads can be a powerful tool to influence consumers. They are comparatively cheap in setting up. Facebook messenger ads are displayed on the home screen of Facebook messenger. It is extremely easy to set up Facebook messenger ads if you are already using Facebook ads. It also allows you to place some of the existing advertising content in messenger ads. Messenger ads can be set up in a way that people can start a conversation with your business organization by clicking on the ad. Bots can be used to manage such conversations with potential customers of your product or service. These bots are also capable of collecting data from customers such as their e-mail addresses.
Re-targeting Using Video Content
Some customers often dive deep into your page and follow all the steps until they checkout. They might have left the sales page due to many factors or unforeseen discrepancies.
Research on your Competitors
Researching your competitors helps you to learn a lot about marketing. Figure out which type of advertising works out the best for them. The Facebook ad library is an archive of a searchable and comprehensive compilation of ads that are currently active on Facebook. Takedown and analyze factors such as the duration of the ads, target group, and demographics, design styles, etc.
Create groups and initiate discussions about your products and services. These groups are very similar to online discussion forums. Such groups can further stimulate customer engagement and attract new customers.
Audience Insights Feature
The audience insights feature is a hidden gem available in Facebook ads. This feature offered by Facebook ads can be very handy for online marketers, especially in case they are making use of paid Facebook advertisements. Facebook’s audience insights feature caters integral analysis and statistics based on your target audience. This data helps you to generate content that is custom-tailored exclusively for your target audience. The audience insights feature makes your time and money that you have invested, worth its value.
Facebook Pixel is an essential tool available online, to help you measure your Return Of Investment (ROI) online. Setting up a Facebook pixel does not require complex technical knowledge. Head on to the Facebook manager, go to actions, view pixel code, and copy this code. Then paste this code in between the header tags of your website. This is very helpful for creating a customized group of audience or re-marketing purposes.